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Lenovo Rolls Out Idea Brand PCs in India
By
ChannelTimes Staff
Mumbai, Mar 24, 2008
Lenovo has launched a new consumer PC brand - "Idea" - in India with the roll out of IdeaPad notebooks and IdeaCentre desktops. The new PCs complement Lenovo's business-oriented ThinkPad notebooks and ThinkCentre desktops.
The Idea range features frameless screens, touch-sensitive control surfaces and novel textures. It combines easy-to-use technologies such as face recognition, Dolby Home Theater surround sound and dedicated gaming controls. The range also comes with features such as One Key Recovery, durability, the ThinkPad-inspired keyboard and an extended battery management feature to customize user-specific battery usage patterns, antibacterial keyboards.
Lenovo plans to launch its marketing campaign called "Ideas everywhere", to complement the product introduction in April 2008.
Each notebook also offers a number of extra features such as: 17-inch widescreen notebook; Game Zone includes enlarged directional buttons for enhanced game play, 4 user-customizable buttons; secondary display showing system information such as CPU speed; includes a performance control switch with Turbo mode for maximum power, including CPU overclocking, and quiet mode for energy savings; hot-swap with 2 hard drives; equipped with Intel Centrino processor technology, ATI graphics, WLAN connectivity, 5 speakers including a subwoofer.
The IdeaPad Y510 and IdeaCentre K200 are currently available at all Lenovo authorized storefronts. IdeaPad Y710 and IdeaPad U110 will be available in all Lenovo authorized storefronts in April 2008. The IdeaPad range starts from Rs.42,000 and the IdeaCentre from Rs.23,050.
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