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Soho and SMB Segments Growing in Alwar
By
360 Magazine Staff
Mumbai, Mar 7, 2007
Situated 150 kilometers from Rajasthan capital Jaipur, Alwar has a booming IT market with Soho and SMB segments doing particularly well. In the recently concluded Yatra, attended by 29 partners the mood was upbeat about the way IT market is shaping up in this township.
"The IT market is expanding pretty well with awareness level going up as computer education has being made mandatory in schools", said Dilip Chaudhary, President, Alwar Computer Hardware Association.
The market mainly comprises of assembled PCs but slowly even the branded products are also making inroads. "The reason why home users do not like to go for branded is because there is a problem of excise duty on branded PCs making it expensive", stated Gaurav Jain of Domain Computer Systems. The ratio of assembled to branded PCs is 80:20 percent.
However, lately things are looking bright for branded PC resellers as well. According to Pankaj Gupta, Total Computer Solution, "Share of branded PCs are increasing as customers are losing faith on assembled dealers because of cheating and compromise in qualities. Also the price differentiation between the two is fast diminishing".
The brands that are doing well are HP and HCL. Comparatively, among branded products those from MNC companies are doing well because of good marketing and advertising.
As far as the segments are considered SOHO is having the maximum share with 70 per cent while SMB consists of 20 per cent and both the corporate and government have 5 per cent share each. "The government orders are less because mostly the budget is not there", noted Chaudhary.
In a month around 50 laptops and 150 desktops are sold. After sales service and warranty remains an issue with the partners. It takes 8-10 days for replacement as the product had to be sent to Jaipur. No major vendor has their service center in Alwar. "Since there is not much volume in terms of sales none of the vendors are interested in opening a service center here", said Jain.
In Alwar there is no full-fledged association as such but partners meet once in a month informally and discuss their issues. "There is no association because we fear that the formation of one would lead to quarrels among the partners", opined Chaudhary, albeit in a lighter vein. Meanwhile, the partners are happy with the feedback they got from the event.
Representatives from Sahara and Seagate gave their presentation and handled queries on service and training.
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