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AMD, ATI Merger Will Benefit Partners: Bhatt
By
Archana Venkatraman
Mumbai, Nov 2, 2006
The merger of ATI Technologies with AMD will provide new growth opportunities to the partners of both the companies, said Rajshekhar Bhatt, India sales manager- ATI product line, AMD. He now handles the motherboard and GPU business in India for AMD.
AMD recently announced the completion of its approximately $5.4 billion acquisition of ATI Technologies.
AMD plans to deliver a range of integrated platforms in 2007 to serve key markets, including commercial clients, mobile computing and gaming & media computing. AMD said that the integrated platform innovations will bring customers improved system stability, better time-to-market, increased performance and energy-efficiency, and overall an enhanced user experience.
"The merger is developing and the channel can bank on the combined platforms. The merger ensures no overlapping of business, which is good for our business partners as even now the team remains independent. It offers innovative growth choice for our partners as ATI now works as a manufacturer too and the new company would need the channel support," Bhatt said.
"While there would be no immediate impact, the products would be cost efficient and technologically sophisticated. We would enable the channel to grow with the new AMD and reap the merger benefits," he added.
Elaborating on the channel benefits, Bhatt said, "AMD, previously was not present in platforms beyond the PCs, so this is an opportunity for its partners to extend their business. As for the ATI partners, they can launch products in sync with the CPU technology trends."
AMD also sees an opportunity to deliver processing solutions to the growing consumer electronics market. The company intends to leverage ATI's strength in the consumer market by pursuing new opportunities to invest in the consumer electronics and high-end discrete graphics markets.
The new AMD now has a full range of intellectual property (IP) in microprocessors, graphics, chipsets and consumer electronics to deliver open platforms and integrated solutions.
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I agree to mr. manish bakshi, he has pointed out a major flaw in business of AMD in india. due to this only, dedicated partners in India are not performing well. Intel has brain washed its customers by just Hyping the product. I'm a dedicated seller of AMD from last 5 years, and support AMD, but sometimes i feel very down, when i ask for support from AMD, and they straight away deny it. Customer too want good quality at better prices. I suppose, AMD should come forward in this marketing step, and support their partners by any how. i can very well say if AMD starts this, then in no time, it will leave intel behind in competetion. |
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- Shrinath,
COMPUTRONIX, Lucknow
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Although I Agree indeed this is good news and AMD is working upon with new product launching but do anyone suppose that it will be able to break the market for Intel, I support AMD & Intel both have seen benchmark and performance both are good at their places and competetive but AMD faces a problem where On their website their is NO REGISTRATION FOR INDIAN SELLERS and it is written clearly their that its not available for the region specified "INDIA" and does that mean Indian Resellers cant be partner for AMD?, Does AMD thinks that India is No Good Market for them ?, Does AMD dont want to reach the home to home and office to office market? and in comparision I HIGHLY Support INTEL for their promp services and support for their Customers SPECIALLY INDIAN Customers, they have good promotions, good supports, good targets, good marketing, SO AMD needs to improve on these contents rather hyping themselves in being more aggressive in colabrations with other companies.
Regards, |
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- MANISH BAKSHI,
BABAJI ENTERPRI, Baroda
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AMD+ |
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- Shahi Changlani,
Shivam Computer, Anand
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It will be one of the best deals for AMD. |
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- Gurpreet Munial,
Dawnayday, Mumbai
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Yes, its a good for IT business Partners. |
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- Shashi Pandey,
Priya Limited, Lucknow
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its really beneficial for amd customer |
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- anand awad,
enter computers, kolhapur
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yes very significant |
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- rishi,
All computers, Delhi
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ASUS will benefit a lot from this merger.The range of ASUS -AMD mobos are par excellence.Also ASUS -ATI graphics cards are good like EAX 1950 the one recently launched... |
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- Yogesh Jain,
Jain Infotech, Ahmedabad
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AaSuUuSs....
Does they sells graphics Cards, and that's ATI one, Does Redington & Rashi sells ATI based cards???
OOhhh do you mean "Gigabyte ". ( coming Asus brand)
Its only Saphire, Gecube, power colour, MSI & gigabyte sells ATI Cards |
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- sav Thomas,
It Info, mumbai
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What happens to Mr. Bharia? |
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- Nitin,
xPansion Comput, Ludhiana
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GOODLUCK MR RAJ |
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- PERCY,
Anonymous, MUMBAI
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Does that mean that ATI based Intel Mother boards GC 102 and 101 will not be there anymore |
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- novalogiv,
lexus inc, bombay
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yes |
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Congrats Raj for becoming country manager - "AMD" |
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- admirer,
Anonymous, Mumbai
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