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AMD, Broadcom Ink Digital TV Business Pact
By
ChannelTimes Staff
Mumbai, Aug 26, 2008 1240 hrs IST
Broadcom Corporation, a global player in semiconductors for wired and wireless communications, and AMD recently entered into a definitive agreement for Broadcom to acquire AMD's digital TV (DTV) business.
The acquisition is expected to enable Broadcom to scale its DTV business, and, in conjunction with its existing products, to offer a complete product line that covers all segments of the DTV market ranging from low-end value and mid-range quality to high-end interactive platforms and panel processors.
AMD's DTV product line includes all Xilleon integrated DTV processors and complete turnkey reference designs, as well as NXT receiver ICs, the Theater 300 DTV processor, and a line of panel processors that perform advanced motion compensation, frame rate conversion and scaling.
According to Dirk Meyer, president and chief executive officer of AMD, the transaction is part of AMD's plan to transform the company into a leaner and more focused entity to deliver sustainable profitability.
The sale of our DTV business will help us to strengthen our balance sheet, lower our breakeven point, and hone our focus to take full advantage of our position as a leader in both microprocessors and graphics technology," Meyer said, adding, "Broadcom will be a great fit for our talented DTV employees and the DTV products they have created."
Daniel Marotta, senior vice president & general manager of Broadcom's Broadband Communications Group, said, "We believe our combined DTV team will be in an excellent position to grow and thrive in this burgeoning market by bringing best-in-class people, technology, solutions and support to our customers."
The acquisition will also help Broadcom to expand its existing tier one customer base, which includes the top DTV brands worldwide. This deal aims to enhance Broadcom's DTV system solution offerings.
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