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AMD Demonstrates Cinema 2.0 Experience
By
ChannelTimes Staff
Mumbai, Jul 8, 2008
AMD recently demonstrated the Cinema 2.0 experience through its teraFLOPS (trillion floating point operations per second) graphics cards - the ATI Radeon HD 4850 and HD 4870.
AMD teraFLOPS chip is more powerful than every generation of game console ever brought to market, the company claims. As per the company communiqu , it will allow content developers to create interactive experiences for the worldwide audience. The demo shows the fusion of real-time interactivity with convincing cinematic digital effects that deliver environments rivaling the realism of video.
Dasaradha Gude, MD AMD India said, "You are passive when you watch films. The game industry is interactive. But there are also limitations in video games. They don't perfectly match the visual impact of cinema. In each genre, the content directors want to take the experience to that next level, but until today, they just didn't have the technology. The Holy Grail of Cinema 2.0 is taking the visual fidelity of films and pairing it with the interactivity of games, blurring the line between the two."
Adding more to it, Raja Koduri, chief technology officer (Graphics Processing Group) of AMD said, "With Cinema 2.0 you won't just watch movies, you'll play in them. Imagine the ability to look around the environment in a sci-fi movie, put yourself in the driver's seat in a race scene, duck behind things and pop up to see what's going on in an intense gun fight - all of these things are possible with Cinema 2.0."
The Cinema 2.0 blends highly complex and realistic graphics that traditionally are the exclusive domain of blockbuster films, with the dynamic 3D interactivity of popular video games.
Now, AMD plans to combine the advancements in processing technology with the artistic passion of top Bollywood movie directors, visual effects companies and game developers across India.
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