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AMD Empowering Partners on Tech Innovations
By
ChannelTimes Staff
Mumbai, Apr 6, 2007
Stating that merger with ATI has helped itself emerge as a "new competitor" to drive growth; AMD is now working towards empowering partners by leveraging various technological innovations.
"With the acquisition of ATI, we are now working towards empowering our channel partners by leveraging various technological innovations in the graphic card space through training programs. As a part of our expansion program we are focusing on increasing our footprints in the tier II and tier III markets, and also on tapping focused industry verticals," said Haresh Bharia, director, sales and distribution, AMD.
"We are designing extensive training programs to give our partners a clear roadmap, which will aid them to sell differently and more, thereby improving profitability," he added.
Bharia said in October 2006, AMD and ATI joined forces in a transaction that combines AMD's technology leadership in microprocessors with ATI's strengths in graphics, chipsets and consumer electronics. "The result is a processing powerhouse: a new competitor better equipped to drive growth, innovation and choice for its customers in commercial and mobile computing segments and in rapidly-growing consumer electronics segments," he explained.
Following the merger, he said AMD's technology leadership in microprocessors together with ATI's leadership in graphics, chipsets and consumer electronics would help to deliver a range of integrated platforms in 2007 to serve key markets ranging from mobile computing to consumer digital media.
Taking questions from partners for 360Magazine 'Rapid Fire' section, Bharia said that in order to enhance post sales service, AMD currently is carrying out the revamping process in phased manner.
The Phase I consists of customer sending claim forms via mail to AMD and sends the information to TVS-e. TVS-e engineer updates the same in their CRM and will coordinate with their mutually agreed courier to pickup the defective and tests the same, also updates the test report in their CRM.
Once the testing is done TVS-e engineer sends an email for replacement dispatch conformation to AMD and so on. AMD-Engineer forecast the stock required and updates stock report to AMD-US on weekly basis.
In the upcoming phase II, as the CRM is a web-based system, AMD will call that in our local sales promotion site www.aaaprogram.com\rma for customers to fill the claim form online. Mail process between TVS-e and AMD will also be automated to improve RMA services, he added.
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They say "the more you educate ,the more you will sell". AMD is leveraging on this for developing the market in terms of penetration, brand recognition and awareness. This move will hugely benefit partners as they will come across regular queries about AMD's product from end customers. |
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- Neeraj Khurana,
Ses Technologie, Chandigarh
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Excellent move by AMD with Mr.Haresh Bharia.AMD is setting new standard for PC industry. |
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- Shashi Pandey,
Priya Limited, Lucknow
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Good Harish, with this policies the growth of the brand & dealers is definite |
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- Bhavesh Gandhi,
ACTIVE INFOCOM, Mumbai
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