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AMD Targets Growth via Road Shows
By
ChannelTimes Staff
Mumbai, Aug 19, 2007
In order to double its market penetration in the fast growing Small and Medium Enterprise (SME) and home consumer market, AMD India has launched on an ambitious project, spread over a 2-month period, of reaching out to 60 cities across the country.
The road show, which has just begun, will reach out to 60 non-metro cities and towns to convince consumers on how AMD's technology can enrich their lives.
The road show features customized demonstrations dedicated to showcase the versatile power of AMD's processor technologies and solutions for home/office computing. To reach out to a large section of the target markets, AMD will conduct the shows in IT markets, and commercial and residential areas.
Customers will be able to experience 2 to 3 solutions - addressing low-end to high-end applications, and better understand the benefits of using AMD for their day-to-day computing and digital lifestyle needs.
Haresh Bharia, director (Channel Sales) of AMD India, said that with this initiative, AMD expects to expand the addressable market considerably and allow the benefits of technology to reach the fast emerging markets in India. "These 60 towns have been chosen after an in-depth research to ascertain market potential and gap in technology availability," said he.
AMD, with the help of its channel partners, intends to reach the benefits of technology adoption to non-metro markets, by offering first hand experience of its customer centric products and innovations.
Incidentally, AMD's dual-core processor is the first native dual-core with the capability to run multimedia and security applications, simultaneously.
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has sahara stopped doing amd business? |
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- anuj,
Anonymous, del
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