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Airtel, HP to Promote Broadband & PC Penetration
By
ChannelTimes Staff
Mumbai, Sep 05, 2008 1400 hrs IST
Bharti Airtel has announced its collaboration with HP to promote broadband and PC penetration in the country. Under this tie-up, Airtel will offer consumers a broadband connection at discounted entry cost with every HP and Compaq notebook and desktop.
Announcing the collaboration, Deepak Srivastava, CEO (North), Telemedia Services, Bharti Airtel, said, "The synergies of the Airtel-HP alliance will leverage the symbiotic relationship between the PC and broadband, spurring uptake of best-in-class content and an enhanced on boarding experience for both existing and first time users. This initiative will further enhance our leadership in the broadband space, and is an excellent value for money proposition for our customers."
Rajiev Grover, director (Consumer Products), HP PSG India, said, "With this partnership with Airtel broadband service, we have gone a step beyond adding value to the ultimate PC experience that HP has to offer. As more and more consumers log onto the internet for e-commerce, entertainment and gaming, P2P sharing and for downloading applications, this tie-up will enable the user to get more from their PC."
Related Links:
Bharti Airtel is on a Fast Growth Path
HP Completes Acquisition of EDS
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