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BING Flourishes in all 11 Operating Countries
By
ChannelTimes Staff
International Desk, Mar 26, 2008
Buongiorno, a mobile entertainment company, said to date its mobile social networking solution, BING, has scored over 20 million messages exchanged per week (quadruple of late 2007 figures) and over 1.2 million logins.
Since its market testing, launched in June 2007 in South Africa and Austria, Buongiorno has rolled out BING to a larger global market in 2008, including the 9 new geographies of India, the UK, Brunei, Indonesia, Italy, the Netherlands, Spain, Switzerland and Vietnam. This reach into 11 countries has been achieved by Buongiorno s impressive connection to the mobile population in 53 countries.
Simone Ranucci, Co-CEO of Buongiorno Hong Kong commented, "As the global market leader in mobile entertainment, it is important for Buongiorno to capture value generating developments in the industry, and the enormous popularity of social networking obviously represents a huge opportunity for us. It is our goal to become one of the most recognized global brands in mobile social networking."
The BING application provides the best aspects of both SMS and Instant Messenger blended into an open Java software service that allows for real mobile2mobile chat for friends, which is entirely free of charge.
A key benefit to the service is that it can operate irrespective of mobile operator and handset model anywhere in the world. Also, unlike traditional SMS, BING allows users to communicate with as many friends as they like at the same time. The application has a core target group of 16-18 year olds, however it is attracting a broader demographic of young urban people for whom social networking while on the move is very important.
Buongiorno said it will be investing Euro 10 million in designing a new product - an upgrade of BING - that will allow the company to further capture the mobile social networking trend.
Social networking is expected to attract advertising amounting to over $2.1 billion by 2008, representing an increase of 75 per cent since 2007, in a market where consolidation is already taking place. In addition, within 2 years, at least 5 per cent of all text messages sent through wireless networks are expected to relate to social network interaction, according to Gartner.
Buongiorno (Hong Kong) is a joint venture between Mitsui & Co., one of the largest Japanese trading companies, and Buongiorno S.p.A.
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