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Bharti Airtel Launches DTH Satellite TV Service
By
ChannelTimes Staff
Mumbai, Oct 08, 2008 1658 hrs IST
Bharti Airtel has launched Airtel Digital TV, a Direct To Home (DTH) satellite TV service. The service will be available to customers through 21,000 retail points including Airtel Relationship Centers in 62 cities across the country starting October 9, 2008.
Manoj Kohli, CEO and Joint MD, Bharti Airtel, said, "We are starting a new chapter in our journey, one that adds a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler. The launch of Airtel digital TV is the culmination of our three screens strategy, which is to be present across mobile phone, computer and TV screens."
Elaborating more on it, Atul Bindal, President (Telemedia Services), Bharti Airtel, said, "We believe that the Indian DTH segment offers immense growth potential going forward. Given our deep understanding of Indian customer, we believe that Airtel has created an excellent product offering. With added benefits of Airtel's strong brand equity and wide distribution network, we are well-placed to emerge as a leading player in this segment."
Airtel digital TV uses the latest MPEG4 standard with DVB S2 technology. The service is backed by 24x7 customer care in eight different languages.
Related Links:
Bharti Airtel Brings JAMA 101 Smartphone to India
Airtel Initiates 'Secure your PC' Drive in South
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