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Brocade Ropes In Select Technologies To Push FAN
By
Sandhya Malhotra
Delhi, Mar 8, 2007
Making a departure from OEM sales model, SAN solution vendor Brocade has appointed Bangalore-based Select Technologies as its national distributor for marketing its latest venture File Area Network (FAN) storage solution.
"For FAN solution we have decided not to take OEMs sales model in the first phase and appointed Select Technologies as national distributor. We are putting lots of investment on pre-selecting the channel partners and scaling up their skills and supporting with all pre and post sales facilities," Shyam Gopal, regional manager, Brocade India told Channel Times.
Brocade has been providing traditional SAN switching fabric solutions to several OEMs like IBM, Dell, Hitachi, Compaq, EMC, NetApp and Microsoft but recently started deliberating aggressively to its end customers, OEM partners and the channel for migrating from SAN to FAN storage solution.
The company, which close on the heels of acquisition of McData lately ventured into dealing in FAN solution, has appointed new "FAN alliance partners in Delhi and Mumbai. Among others they include Ace Data, Omnitech, I-base, Micro Point, Apara and CMC.
Gopal further said that the vendor is also scouting for more new partners in A Class cities. "We are nurturing our partners with all essential technical trainings related to FAN storage," he said adding Brocade will start its independent testing center in Bangalore soon and would appoint about 200 engineers and technocrats.
At present in India, the company works from its offices in New Delhi, Gurgaon and Mumbai. Also renowned as switch specialist, Brocade has a very strong competition in Cisco with the latter's burgeoning business in the segment. Following the McData takeover by Brocade, observers are keeping fingers crossed as the only two remaining big players in the market, there should be more clues as to how the battle between them will shape up after Brocade has taken over rival McData.
Following the acquisition, the combined entity has chalked out its FAN oriented plans and products to tap the growing demand of file storage of various segments, said Gerald Penaflor, regional sales director, South Asia Pacific.
"Brocade has been monitoring traditional block storage area network (SAN) dynamics of network storage solutions and now our focus area is to go beyond SAN and concentrate on next generation shared storage which is file area network (FAN)," he said.
The company is deliberating aggressively with its end customers, OEM partners and channel partners for migrating from SAN to FAN storage solution, he said.
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