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Brother Looks For Retail Partners to Promote MFCs
By
Yuga Chaudhari
Mumbai, Jun 22, 2007
Brother International India, the Japanese electronics and IT imaging solutions company, plans to appoint 60 retail channel partners for its newly launched range of inkjet MFCs targeted at the Soho segment.
R. S. Anand Kumar, general manager, printing solutions division, personal & home division, Brother, said, "We intend to promote the new line of products through retail as home users prefer buying through 'touch and feel' experience. We plan to complete the selection procedure by the end of July."
According to Kumar, the company plans to launch multi-channel promotions and direct-contact programs through malls and other IT retail spaces in 25 cities. "Initially, we will focus on 15 cities, but our target would remain covering 25 cities in a phased manner. In the first phase we plan to target the five metros while phase two would include cities like Kochi, Ahmedabad, Pune, Bhopal, Bhubaneswar, Jaipur, Lucknow, etc," added Kumar.
The company will provide training and demonstrations to the retail partners as well as put up its display counters and demo zones, Kumar informed.
Speaking about the latest MFCs, Nirmalya Biswas, marketing manager, Brother, said, "Currently, there is a great demand for photo printing applications among the home users. The new range of products will provide enhanced photo printing solutions to the end-users. Further, it will take care of basic printing requirements of a small office like printing, scanning and copying,."
"Considering the end-users that we are targeting, our major focus would remain on retail," Biswas added.
The company, which recently appointed Neoteric as its national distributor for its inkjets, intends to increase its service centers count to 100. Currently, it has 54 service centers across India. The company offers one-year onsite warranty for its MFCs.
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hi can you give me your business detail |
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- rahul sharma,
joohee informat, mandsaur
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Sir we will be interested in your products for distributorship, so u r requested to send ur conditions &^ let us to see. |
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- A.K.Bansal,
Ganpati Compute, Maur Mandi
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beware of brother |
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- raman,
Anonymous, hyderabad
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never belive brother india and specially its employes has they always use to giving false commitments |
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- raman,
Anonymous, hyderabad
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u can call me For a Retail Partnership |
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- vikas,
Shree Sidhi Vin, Madanganj-Kishangarh
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Dear Viewer Do not Believe in their Commitments as they all are Fake. They never Fulfill their Commitments and Promises These are only Fictions when their Goal will achieved by Dealer's they will Kick them out by Making So Many Silly Excuses. That's why they are always in Search of new Innocent Partner. So as a well Wisher I Advice all new Partner's to think Again If you are Panning to Join it. |
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- Raju,
Maxwell, Vadodara
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GOOD |
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- dhruvkumar,
neptune telecom, ahmedabad
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Excellent |
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- Neville Lord,
Orbitrans Compu, Mumbai
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Some confusion regarding Warranty Duration |
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- Digvijay Singh,
Alliance MicroS, Jaipur
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Brother is slowly penetrating into the market and soon it will pick up substantial mkt share. |
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- Anand,
Orange Systems, Guwahati
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It is Good to hear that, Now you are Steping in Retail Market,It will hepl you to Promote your Product, But Don't Forget the Dealer whow Help you in Initially |
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- Raju Chaudhare,
Maxwell Electro, vadodara
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09826042624 |
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- sanjay gothi,
Joohee Informat, Mandsaur
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It is Good to hear that,step to move closer to end user community & he should plan because Product is good but pramotion is needed.All the Best. |
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- Ajay Tilawala,
Ajay & Co, Pune
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Hey Brother is lookin for Sisters, Raksha Bandhan is around, good idea for a retail gimmick and strategy. |
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- Santosh,
Santron, mumbai
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ahahahahaha good one santosh-----
never heard a good joke like yours on channel time for a long long time |
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Dear Santosh,
Very long back hering sence of humoorrr
Brother should bring busines(New customer to our Business)to us to grow mutualy.
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- R.Senthil Kumar,
Computer Park S, Chennai
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It is Good to hear that,step to move closer to end user community. It will hepl you to Promote your Product, But Don't Forget the Dealer should get good ROI.Please give us chennai contact deatils. |
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- R.Senthil Kumar,
Computer Park S, Chennai
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Also Company has to remember them Who has done maximum efforts to make popular the Brother Brand against the tough compitation against the some Well Known Company at all the times. |
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- TEJPAL DHAMECHA,
Dipti Electroni, Ahmedabad
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Very Good , The Company should do it , Now the local public also can find One more Toooo Good product to Compair with others ...... |
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- TEJPAL DHAMECHA,
Dipti Electroni, Ahmedabad
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Brother should plan because Product is good but pramotion is needed. |
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- sanjay gothi,
joohee Informat, Mandsaur
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Sanjay Can you Give me your Contact No. |
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- Raju Chaudhary,
Maxwell Electro, Baroda
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good plans must do |
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- rajeev,
kudrat infotech, chandigarh
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