|
|
|
|
|
Brother Plans to Expand Product Range & Network
By
Sharmee Roy
New Delhi, Jun 17, 2006
Brother International has lined up a bouquet of products comprising MFCs, laser printers and faxes for launch over the year and is now working on channel-centric initiatives. The company also plans to extend its partner network in India.
Vishal Sriwastav, country manager, Brother International (India), said, "With the Indian market in a growth stage for multifunction and laser printers, we are upbeat about the potential and are confident of leveraging our technological edge. We will be launching about a dozen products across categories this year. The company plans to expand in the country in terms of people, products and partners, thus effectively enhancing its operations in the country."
The company is focused on creating effective distribution and reaching out to more and more places. It is currently on the verge of concluding one such program titled 'Lead Empower Achieve Perform (LEAP)-2006'. A national channel meet aimed at enhancing its channel strength beyond the first tier.
"Having created a basic awareness, and also receiving encouraging response from the market to our products, we now plan to augment our existing range in MFDs and laser printers (Soho and enterprise class), thus offering the customers with a wide choice across price points to satisfy their needs. We want to leverage our 'value for money' (VFM) proposition for customers through better TCO (Total Cost of Ownership)," Sriwastav said.
He added, "We would be happy at initially achieving the third position in the respective segments of MFDs and laser printers for a start. We are also effectively leveraging our technology and product superiority in markets across the country, such that the customers can source our range of products and experience the quality, performance and reliability of Brother products. We will then automatically move upwards."
Brother's partners in India include Kores for P-Touch label printers, Godrej for fax machines and MFCs, Lipi Data Systems as a National Corporate Partner for laser printers and Accel ICIM as the national service provider.
|
 |
The kind of advertisement HP is giving. Brother would need to work real hard to make its presence felt. |
|
|
- Tabresh Alam,
Digital Care, Ranchi
|
|
|
|
 |
|
You can contact me for any kind of brother printers in ranchi for sale and services.
Faran Imam |
|
| |
|
- Faran Imam,
W.H. Enterprise, Ranchi
|
|
|
|
|
|
|
Yes you are right but in high end market brother is very strong. Call for any requirement 09830922223 |
|
| |
|
- Faran Imam,
W.H. Enterprise, Ranchi
|
|
|
|
|
|
I need two brother printers ie HL5140 whom should I contact??
please contact 9947252677 |
|
|
- Manohar,
Cybercom, Panamaram
|
|
|
|
|
It is good to know that brother is finally taking Indian market seriously. But after sales services needs to be improved as it is the most important factor to give the competition a hard time. Anyways all the best.. |
|
|
- Pratit Tandon,
Tandon Electron, Nagpur
|
|
|
|
|
Customers are demanding less copy cost MFDs. Can Brother can fulfill this demand ? |
|
|
- Harpreet,
Prodigy Technol, Amritsar
|
|
|
|
|
Hi Vishal, congrats and all the best |
|
|
- afsar sultani,
Prestigio, mumbai
|
|
|
|
|
Any planns to open a service chanel network in Mumbai? |
|
|
- K.V.Bhanushali,
bosstech Intern, Mumbai
|
|
|
|
|
already you have a bad name in services to availiblity of cartridges think before joing lipi as it has poor name for service and supply in india will they sell your brother cartridge or their recycled cartridge |
|
|
- jitesh,
Jet Cartridge(I, mumbai
|
|
|
|
|
Excellent !!! Somebody needs to take HP head on |
|
|
- Deepak Bhole,
Mega Networks P, Mumbai
|
|
|
|
|
Dear Mr.Vishal Sriwastav,
I have been trying to reach your chennai office to forward my resume, as i heard that you're looking for a candidate to head Southern operations of Brother India. I have over 15 years experience in sales and marketing of IT input devices. Kindly give your contact details. Sathish 9443777529 |
|
|
- Sathish,
ananymous, Chennai
|
|
|
|
Disclaimer |
ITNation
(India) Pvt. Limited and its sites:
www.channeltimes.com, www.techtree.com
and www.cxotoday.com provide
Comments and discussion boards as a professional medium
for the various businesses of the IT industry to discuss
business problems. Gossip, personal attacks and unsubstantiated
charges are prohibited. Messages posted on this Web site
as discussion threads or Comments (Content) are solely the
opinions of their creators and do not necessarily reflect
the opinions of ITNation (India) Pvt. Limited or its sites
www.channeltimes.com, www.techtree.com
and www.cxotoday.com.
All individuals who post material to this web site are solely
responsible for all Content that they upload, post or otherwise
transmit via the Web Site. |
| ITNation
cannot vouch for the authenticity of the user or company
names or e-mail addresses associated with posted messages.
Under no circumstances will ITNation
India Pvt.Ltd. or ChannelTimes
be liable in any way for any Content, including, but not
limited to, for any errors or omissions in any Content,
or for any loss or damage of any kind incurred as a result
of the use of any Content posted or otherwise transmitted
via the Bulletin Boards. |
| ITNation
reserves the exclusive right to edit or remove messages
containing inappropriate language or other material that
could be construed as libelous, potentially libelous, or
otherwise offensive or inappropriate. Discussion forums,
bulletin boards and chat facilities are provided by ITNation
solely for the convenience of those who make use of the
service. ITNation does not endorse the products and services
or other offerings mentioned in messages. |
|
|
|
|
|
