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Buffalo Refocuses on Consumer NAS Market
By
ChannelTimes Staff
Mumbai, Jun 20, 2007
Buffalo, the Japan-based provider of wired and wireless networking, storage and memory solutions, announced that it will begin aggressively promoting its consumer Network Attached Storage (NAS) product portfolio in India. The move is aimed at capitalizing on the growing network storage devices market here.
Morikazu Sano, senior vice-president, global sales and marketing, Buffalo Technology, said, "In India, the market for consumer NAS is just showing signs of taking off. Our efforts are to help kick-start adoption of consumer NAS products in the country. Using our inherent engineering expertise in this product space, we will strive to deliver affordable solutions that complement the consumer's digital lifestyle aspirations."
Designed for the higher end, more sophisticated home users who have connected several PCs on a wi-fi network and in many cases are also connecting this network to their home entertainment equipment, consumer NAS products not only backup data, but also enable 'over the internet' sharing of such personal information with friends and family.
Buffalo's line of consumer-focused NAS devices includes the newly released LinkStation Live and TeraStation Live, which allow consumers to instantly store, access, backup and share multimedia and other files from any computer on their home. Both solutions offer an iTunes 7 support, which allows iTunes 7 software to access music stored on the devices. The products also enable users to store photos and videos directly from a digital camera.
The LinkStation Live is available in capacities of 250 GB, 320 GB, 500 GB and 750 GB. The TeraStation Live is available in capacities of 1 TB, 2 TB and 3 TB. All of Buffalo's NAS devices are Windows and Macintosh compatible and feature Memeo AutoBackup software for additional data protection.
Backed up by two years' warranty, the new LinkStation Live is currently available at estimated street prices of Rs 19,380 for the 250 GB, Rs 22,448 for the 320 GB, Rs 28,800 for the 500 GB and Rs 58,140 for the 750 GB. The TeraStation Live is also available at estimated street prices of Rs 55,590 for the 1 TB and Rs 90,000 for the 2 TB.
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Prices are way too high for Buffalo products. They are destined to flop. |
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- Indranil Banerj,
SAPRA India, Greater Noida
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