|
|
|
|
|
Buffalo Targets SMBs For NAS Devices in India
By
Archana Venkatraman
Mumbai, Dec 18, 2006
Buffalo Inc, the Japan-based development and manufacturer of wired and wireless networking, storage and multimedia solutions, plans to aggressively tap the small and medium-sized businesses in India for its new line of LinkStation Network Attached Storage (NAS) devices with the business-targeted LinkStation Pro.
Morikazu Sano, senior vice president of global marketing at Buffalo Technology, said, "There are no NAS devices in the market that accurately meets the growing network demands for small businesses. They either lack the necessary features or they are too expensive and complicated for a small business, which typically lacks the internal resources for maintaining complex network devices.
"With the LinkStation Pro, we are directly addressing our SMB customers' needs and providing them a high-performance, feature-rich NAS device that is basically maintenance-free and highly affordable. The LinkStation Pro truly is the perfect NAS device for any business that wants to store, share and secure its mission-critical data. There simply isn't another NAS device like it on the market today."
The company also plans to promote its brand and expand its channel base with its national distributor, Advent Infotech.
Atsuo Shibata, head-India operations, Brother, said, "From January onwards we are holding channel meet programs in every city, primarily starting with Advent's city offices' locations, and coinciding these meets with technical training programs and certification programs also."
Advent has branch offices in all the four regions of India with sub-disties and super-dealers available in around 10 cities. Shibata said, "We will now focus on the west zone, primarily its major cities initially. Advent is now our service center also."
According to Shibata, SIs play a vital role in as the NAS products are particularly suitable for selling through the SIs. "Since we are confident about the quality of our products, creating awareness amongst our SIs about our products is very important. We are therefore organizing training programs to update them with Buffalo's latest products and technology," he added.
The LinkStation Pro simplifies file storage and sharing and offers business users a professional feature-set including SATA (Serial ATA) and Active Directory Support, which allows the device to utilize domain users and groups.
The company also plans to recruit a country head in the long run to handle its Indian business and channels. Buffalo intends to spend approximately Rs 5 lakh every month in India.
|
 |
do stories only after cross checking all the details |
|
|
- anonymous,
anamika compute, bhiwadi
|
|
|
|
Disclaimer |
ITNation
(India) Pvt. Limited and its sites:
www.channeltimes.com, www.techtree.com
and www.cxotoday.com provide
Comments and discussion boards as a professional medium
for the various businesses of the IT industry to discuss
business problems. Gossip, personal attacks and unsubstantiated
charges are prohibited. Messages posted on this Web site
as discussion threads or Comments (Content) are solely the
opinions of their creators and do not necessarily reflect
the opinions of ITNation (India) Pvt. Limited or its sites
www.channeltimes.com, www.techtree.com
and www.cxotoday.com.
All individuals who post material to this web site are solely
responsible for all Content that they upload, post or otherwise
transmit via the Web Site. |
| ITNation
cannot vouch for the authenticity of the user or company
names or e-mail addresses associated with posted messages.
Under no circumstances will ITNation
India Pvt.Ltd. or ChannelTimes
be liable in any way for any Content, including, but not
limited to, for any errors or omissions in any Content,
or for any loss or damage of any kind incurred as a result
of the use of any Content posted or otherwise transmitted
via the Bulletin Boards. |
| ITNation
reserves the exclusive right to edit or remove messages
containing inappropriate language or other material that
could be construed as libelous, potentially libelous, or
otherwise offensive or inappropriate. Discussion forums,
bulletin boards and chat facilities are provided by ITNation
solely for the convenience of those who make use of the
service. ITNation does not endorse the products and services
or other offerings mentioned in messages. |
|
|
|
|
|
