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Home > News > People-Business
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CMDA Pune Strikes a Familial Chord With Members

By Vijay Vedala
Mumbai, Jun 29, 2007

In a 'smart' move aimed at strengthening its relationship with its members and their family, Pune-based Computers and Media Dealers Association (CMDA) has initiated a smart card initiative that will entitle its members to discounts of up to 25% at select shopping malls, hospitals, pharmacies, restaurants, health clubs, etc.

"Discounts of up to 25% is new among channel associations," said Brijen Shah, president of CMDA and head of this new project. "Our Association is like a family and this initiative has come due to our mutual concern for each other," he added. Shah feels this move will further add to the unity of CMDA and also help the members to do better business.

CMDA has dispatched CMDA ID Cards to 148 members so far. The ID Card will also act as a smart card and enable the members to avail of the special discounts from the select outlets. Each card has a microchip containing the details of the member.

By October 2007 CMDA intends to upload the names of these outlets on its website with proper segmentation. "This will serve the dual purpose of advertising the store's name as well as guiding the members towards the store," Shah said.

The proactive resellers' body of Pune has been in the news for its various initiatives such as the recent tieup with Jetking Training Institute for providing skilled engineers to the channel and efforts to bring the distributors under the channel wing and improve mutual relationship. Its latest initiative could set the trend of catering to the welfare of the channel fraternity.

Meanwhile, Sunil Gugle, former vice-president of CMDA, was unanimously elected as the new president of the Association at its recently-held Annual General Body Meeting.

Speaking to ChannelTimes, Gugle said, "The last three years have been very fruitful from CMDA's perspective. My main challenge will be to keep up the good work and run the Association more smoothly." He further said that CMDA was looking forward to set a new vision for the coming years and was moving towards becoming more professional.

Gugle has been a member of CMDA for the last eight years.
What do you think about this initiative?

     
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Comments
                                         05/07/07 03:12 PM
                                         Report this as Offensive Post
CMDA pune based on strong unity, and doing nice work from last 7-8 years, satara dealers have to take some firm decession like CMDA Pune
- prashant modi, ace mind, satara
Reply  
                                         03/07/07 02:56 PM
                                         Report this as Offensive Post
Congrats CMDA and Brijen Bhai.
- Suresh Rohera, Poonam Computer, Pune
Reply  
                                         30/06/07 11:21 AM
                                         Report this as Offensive Post
one again cmda has come in news .It is undoubtedly the best association across India . Congrats Brijen Bhai and heartly welcome Mr. Sunil ,all the best
- prashant kulkar, kobian, hyderabad
Reply  
                                         30/06/07 11:00 AM
                                         Report this as Offensive Post
CMDA IS DOING A WONDERFUL JOB IN PUNE.ALL THESE ACTIVITIES ARE TIME CONSUMING,AND THANKLESS.BUT CMDA IS IS DOING THIS.CONGRATS & ALL THE BEST. THIS WILL DEFINATELY HELP THE MEMBERS.
- VINOD PHERWANI, INSAT LYNX COMP, PUNE
Reply  
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