|
|
|
|
|
Canon Announces Reorganization Strategy
By
ChannelTimes Staff
Mumbai, Apr 13, 2007
Canon has announced the reorganization of the sales and marketing structure into four new divisions as a part of the company's strategy to double revenues in India over the next two years.
The reorganization has been undertaken as part of the company's initiative to increase its efforts to become more market and consumer focused. As a part of this reorganization, there will be one common sales and marketing group that will be headed by Alok Bharadwaj, vice president, Canon India.
This group will have four divisions- business imaging solutions; direct sales division, channel sales division, consumer systems products division and imaging communication products division.
Each of these new divisions will be responsible for sales and marketing efforts including advertising and public relations, inventory planning and sales administration. All divisional heads will have profit and loss responsibility.
Referring to the reorganization of the company, Alok Bharadwaj, vice
president, Canon India said, "Under the leadership of our new president,Kensaku Konishi, we have chalked out a complete blueprint to double the revenues of Canon India from Rs. 400 crore in 2006 to Rs. 800 crore by 2008." With this re-organization Canon also aims to streamline its business operations.
K Bhaskar, director, will head the business imaging solutions (BIS)and direct sales division. The BIS - direct division has a target of building 283 key major accounts and achieve 300 percent growth in colour high-end machines.
The operations will be split into four regions of North, East, West and South. A separate pre-sales department has been created under BIS division to cater to the unique needs of the enterprise market segment. The pre-sales teams will help the existing sales teams to build the solution business in the metros of Delhi, Mumbai and Bangalore.
To provide enterprise customers with customized approaches and relevant applications for document management processes, a separate solution-marketing department has also been created.
The business imaging solutions (BIS) channel sales division will be headed by Som Gangopadhyay. To increase the focus on the government and e governance sector, a new Government business department with a five-member team has been created. BIS channel sales is currently seeing 25 percent of its business coming from the government.
A colour specialist has been appointed to oversee the colour and commercial colour division. This division will also oversee the marketing of entire BIS channel sales and BIS division.
V.P. Sajeevan, assistant director and consumer systems products (CSP) will head the consumer system products division. As a part of the strategy for CSP, a system integrator business head has been appointed to grow the SI business for Canon.
A new product-training cell has been formed which will be responsible for training of dealers and sales people on the new the products. In addition, a new consumable business group has been created that will focus on educating and promoting the use of genuine consumables.
The imaging communication products division will be headed by Praveen Sahni, assistant director, imaging communication products (ICP). The ICP division will have a task of making Canon No.1 in 2007, in this segment with 25 percent market share.
To achieve this target, new positions such as retail chain head, special manager for consumer promotions have been created. There will now be separate team for managing retail, online and e-business under the ICP division.
As part of the overall strategy, Canon will be opening company owned showrooms both in Delhi and in Mumbai by the end of this year, where the entire range of Canon products will be showcased.
The company has recently launched two Level IV master service centers in Delhi and Mumbai for the camera products. These are the first Canon owned camera repair and service centers designed on international standards. These centres will soon be expanded to Bangalore and Kolkata.
|
 |
All nonsense-- u will still be a 450 crore Co in India. |
|
|
- insider,
inside Imaging, delhi
|
|
|
|
 |
|
why do't you leave Canon for good search some other good job, I do't think you will get one |
|
| |
|
- Hari,
It Delhi Com, Delhi
|
|
|
|
|
|
Remove Alok Bharadwaj fron canon India he is such a useless person canon is wasting money on Him ,Apoint a Person who is young and Dynamic |
|
|
- friend,
Anonymous, chennai
|
|
|
|
|
I am confident Canon will be able to achive what ever the target set |
|
|
- Satish,
Hari Computers, Delhi
|
|
|
|
Disclaimer |
ITNation
(India) Pvt. Limited and its sites:
www.channeltimes.com, www.techtree.com
and www.cxotoday.com provide
Comments and discussion boards as a professional medium
for the various businesses of the IT industry to discuss
business problems. Gossip, personal attacks and unsubstantiated
charges are prohibited. Messages posted on this Web site
as discussion threads or Comments (Content) are solely the
opinions of their creators and do not necessarily reflect
the opinions of ITNation (India) Pvt. Limited or its sites
www.channeltimes.com, www.techtree.com
and www.cxotoday.com.
All individuals who post material to this web site are solely
responsible for all Content that they upload, post or otherwise
transmit via the Web Site. |
| ITNation
cannot vouch for the authenticity of the user or company
names or e-mail addresses associated with posted messages.
Under no circumstances will ITNation
India Pvt.Ltd. or ChannelTimes
be liable in any way for any Content, including, but not
limited to, for any errors or omissions in any Content,
or for any loss or damage of any kind incurred as a result
of the use of any Content posted or otherwise transmitted
via the Bulletin Boards. |
| ITNation
reserves the exclusive right to edit or remove messages
containing inappropriate language or other material that
could be construed as libelous, potentially libelous, or
otherwise offensive or inappropriate. Discussion forums,
bulletin boards and chat facilities are provided by ITNation
solely for the convenience of those who make use of the
service. ITNation does not endorse the products and services
or other offerings mentioned in messages. |
|
|
|
|
|
