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Canon Focuses on New Features & Technologies
By
ChannelTimes Staff
Mumbai, Apr 15, 2008
Canon India, the digital imaging company, announced the launch of 23 new next generation digital camera and camcorder products of its camera division. This is the first product launch by the company in 2008.
Speaking on the occasion, Kensaku Konishi, president & CEO, Canon India, said, "The products launched today present new ways for consumers to interact and enjoy their experiences with 'never before seen' features and concepts. The stylish looks and the advanced technology of the products give them a distinctive edge in the marketplace."
The new products unveiled include 8 digital compact cameras, 12 digital video camcorders, 1 digital SLR and 2 Selphy printers.
On the eve of the launch, Alok Bharadwaj, senior vice president, Canon India, said, "With this launch we have introduced technologies which will redefine the categories and buying preferences of customers. The digital camera segment is highly competitive and Canon has been successful in providing apt services and support. The new motion detection technology in digital cameras and flash memory technology in digital video will enhance our business substantially."
For 2008 Canon said it will focus on enhanced product portfolio across categories. Innovative marketing coupled with faster response to the market will be the key strategies towards high growth in 2008.
The Flash Memory technology in the new Canon HF10 dual flash camcorder makes it possible to reduce the size of device and make it a compact stylish package while the battery life is extended due to the use of flash memory, as less power is required to operate the camcorder as compared to other storage media types. With the user-friendly and compact HF series camcorders, users can enjoy up to 6 hours of high-quality HD video footage (using Long Play mode) thanks to the 16GB of internal flash memory offered by HF10. Flash memory also offers fast read and write speeds for storing video recordings.
With the launch of the dual flash camcorder, Canon now offers all formats of video camera including high-definition, cassette, DVD and now flash with HF 10. The range also includes features of advanced zoom, which is the highest in the industry at 45x in a compact body. The camcorders also come with additional features like Instant Focus, Video light, a new user interface and search function in the review mode.
The new Selphy printers with more lifestyle look offer more options for creative printing. In the D-SLR portfolio, there is a new feature of 'live view', along with higher megapixel. It features Canon's EOS Integrated Cleaning System, Live View Function, a powerful DIGIC III Image Processor, plus a new 12.2-megapixel CMOS Sensor and is available in a kit with the new EF-S 18-55mm f/3.5-5.6 IS lens with Optical Image Stabilizer.
To strengthen its service support, Canon plans to open 2 master service centres in Bangalore and Kolkata by December 2008. Currently, it has 2 Level IV master service centres in Gurgaon and Mumbai.
Related Links
Bharadwaj Becomes Senior VP of Canon India
Canon Puts OIC Initiative in the Fast Mode
Canon India Tops in Scanner Business in the Group
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