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Canon Plans to Enhance Digi Cam Segment
By
Yuga Chaudhari
Mumbai, Apr 30, 2007
To strengthen its position in the digital camera segment, Japanese vendor, Canon has designed a three dimensional approach to increase its market share in India.
According to Alok Bharadwaj, vice president, Canon India, the Imaging Communication Products (ICP) division will take care of this particular segment and come up with different strategies to improve Canon's position in the Indian market.
As far as three-dimensional approach is concerned, Bharadwaj elaborated, "For this part of the business, new positions such as retail chain head, special manager for consumer promotions have been created. There will now be separate team for managing retail, online and e-business under the ICP division."
With the company's aggressive retail plans, it has decided to open two new Canon owned showrooms in Delhi and Mumbai, by the end of this year to reach out to the end consumers.
Secondly, the vendor intends to expand its network to increase its channel presence by entering into new markets in the tier II and III towns.
Currently the company has more than 100 Canon corporate partners, who ensure that the products and services reach the customer at the desired levels across India.
Further, the company is looking forward to expand its product line to provide its customers with wide range of variety along with added features.
"To reach out to different consumers at different levels we will continue to offer our users a range of new products featuring Canon technology such as DIGIC III technology, face detection technology and the best of Canon optics," said Bharadwaj.
To beat the competition in this segment, the company intends to reach to the top position by targeting 25 percent market share.
"The three dimensional strategy will help in streamlining our operations, which will further grow our business and help in reaching the target growth of 800 crores by the end of 2008, for which all the different divisions will have a key role to play," said Bharadwaj.
As far as channel community is concerned, the canon partners, also known as photo channel are quite satisfied with the support provided by the vendor.
According to Ketan Parikh of Peoples Camera, a Mumbai based partner, "The digital camera segment is highly competitive and Canon has been successful in providing apt services and support, thus helping our business substantially. It further assures brand loyalty."
As part of service initiatives, Canon has recently opened two state of the art Level 4 master service centres at Mumbai and Delhi to meet the requirements of its customers.
In addition to this, it has 32 Canon care centres across the country to provide user the best after sales experience.
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I is great to see more activity in the Digicam section especially from Canon. But, to make this section really take off prices must drop by 40- 50% to make them at par with Digicam prices in the US. |
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- Ashok Vashisht,
Vashisht Chemic, Panchkula
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