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Canon's 'Double Team' Launched in Mumbai
By
ChannelTimes Staff
Mumbai, Oct 06, 2008 1441 hrs IST
Canon India, the digital imaging company, has announced the launch of its two brand showrooms under one roof in Mumbai. These showrooms - Canon Image Lounge and Canon Business solution Lounge - will try to cater to all market segments -- from the casual buyer or a technology enthusiast to an avid professional.
The store was inaugurated by ace cricketer and brand ambassador of Canon, Sachin Tendulkar, Kensaku Konishi, President and CEO, Canon India and Alok Bharadwaj, Senior Vice President, Canon India. This is Canon's first fully-owned shopping outlet in the west region and the third in India. Canon launched the first lounge in Gurgaon in April 2008 followed by Bangalore in July 2008.
As per a company communiqu , the Mumbai lounge is the largest showroom of Canon spread over 7600 sq feet. Speaking on the occasion, Sachin Tendulkar said, "I am proud to be associated with Canon, which is recognized as brand with innovative and high technology products with a very wide appeal. The theme of Image lounge is a novel concept. I am sure this initiative is going to expand Canon's reach and appeal by touching many more people."
Elaborating more on it, Konishi said, "It feels great for us at Canon to provide the consumers at large with a platform like Canon Image lounge. This is the largest showroom in India with both Canon Image and Business solution lounge being under the same roof. Canon aims at strengthening foothold in the country and the image lounge is a step taken towards the realization of the same".
Sharing his sentiments, Alok Bharadwaj said, "We at Canon believe that there was a need for a platform to showcase our products and allowing the consumers to walk in, touch, feel and try our complete range of product offerings. We aim to capitalize on the lounge concept to enhance brand awareness and Canon appeal. With this, Canon India seeks to increase its base of satisfied and informed customers."
Related Links:
Canon Enhances Festive Spirit with More Gifts
Canon India to Open 'Image Lounge' in Mumbai
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