TechTree | 
  www.channeltimes.com March 17, 2010   
Search   
NEWS SECTIONS
Home
Ask An Expert
News at a Glance
People-Business
Motherboards
CPU-Memory
Monitors-Printers
PC-Servers
Cabinets
Storage
Networking
Input Devices
Portables
Power Supplies
Software
Multimedia
International News
Press Releases
Schemes-Promos
Hot Launch
SPEAKOUT
Home
Most Discussed Stories
Most Frequent Visitors
Recent Comments
City Comments
 PRICETRACK
Home
CPU
HDD
Monitor
Memory DDR
Forgot Password
Register
SPOTLIGHT
Home
View Transcripts
Post a Query
Tell a Friend
eCLASSIFIEDS
Home
Buy
Sell
New Products
Schemes & Promos
Jobs Vacant
Jobs Required
Used Products
Computer Rentals
Channel Partnership
Training
Meeting/Appts & Travel
Events
Services/Consultancy
Business Alerts
Change of Address
Other
Talk to the editor


Home > News > People-Business
Email Story   Print Story    View Comments

Cisco Gets Aggressive in SMBs With New Solutions

By Yuga Chaudhari
Mumbai, Jun 9, 2007

Cisco, the networking giant and popular name among the channel community, has planned to expand its market into Small and Medium Business (SMB) for which it has recently launched a slew of products designed and engineered for the SMB market.


The SMB segment has become the IT industry's fastest-growing market since more SMB customers are embracing technology to gain a competitive advantage. Elaborating more on this while interacting with 360 Magazine Parag Arora, regional manager channels, Cisco India said, "The SMB customers rely heavily on their IT partners as trusted advisors and knowledgeable network professionals who can successfully design and deploy Cisco SMB solutions."

"Therefore to meet the needs of the SMB market, Cisco plans to help partners develop the necessary skills and capabilities to be successful with SMB customers and attract new partners whose primary focus is growing market," he added.

Cisco has launched global channel program called SMB Specialization. According to the company, this is the first Cisco partner specialization program that addresses high-level skills required to successfully design and deploy Cisco SMB solutions.

Arora further added that the SMB Specialization enhances partners skills to identify customers' routing, switching, security, and wireless network needs and recommend and implement proven solutions. It also reflects the partner s technology and business expertise specific to the SMB market and can help them build customer satisfaction and loyalty while increasing exposure to new customers.

Cisco is also providing regular training to their partners. The segment-focused partners require training and exams that are tailored for their business practices. Select Certification is an entry point into the Cisco channel partner program for partners with a primary focus on small and medium-sized business (SMB) customers that have fewer than 250 employees. This certification offers training, tools, and incentives and indicates a partner s competence in selling and deploying Cisco SMB solutions.

Reflecting the plans of the company to improve on providing support to the channel partners, Arora said, "We provide a variety of online tools to help partners evaluate their customers needs, identify solutions, and learn more about how networking technology can help their businesses. Some of the key tools include, smart business roadmap assessment tool, Cisco IP communications cost savings calculator, case study search tool, Cisco product advisor, solution designer, and small business network designer."

According to S. Karthikeyan, Bloomberg Computers, Coimbatore, though Cisco sells in India only through channel partners, still the company is not able to maintain contact with a large number of channel partners. On this Arora said that the channel is an extremely important part of business strategy and focus. We continue to invest and broad base our focus to more and more partners.

"As an example we just launched a new training initiative called Cisco Thrust . This is meant to provide detailed trainings to our new and other reseller partners to be enabled on our technologies. We intend to cover 8-10 cities in this initiative," he added.
Will Cisco's focus on SMBs enhance its business?

     
Comment :
Name :
Company :
City :
E-mail :
Word verification : Type the characters you see in the picture below.
 
 
Note : Characters are not case-sensitive.
Word Verification Test is not applicable for logged in users.
Your IP address, has been logged to ensure your responsible use of this system and help us avoid any liability in your decision of posting this comment
   
(All fields essential)


Comments
                                         02/08/07 09:58 AM
                                         Report as offensive
Please throw some light on CISCO THRUST ; Interested for the same.
- Col.R.K.Ojha, AverNet India, Uttarakhand
Reply  
                                         11/06/07 10:39 AM
                                         Report as offensive
ofcourse yes,more channel partners leads to more business bt they have to be more careful while chosing partners
- pranay jaiswal, Istrat solution, pune
Reply  
Disclaimer
UNML and its sites: www.channeltimes.com, www.techtree.com and www.cxotoday.com provide Comments and discussion boards as a professional medium for the various businesses of the IT industry to discuss business problems. Gossip, personal attacks and unsubstantiated charges are prohibited. Messages posted on this Web site as discussion threads or Comments (Content) are solely the opinions of their creators and do not necessarily reflect the opinions of UNML or its sites www.channeltimes.com, www.techtree.com and www.cxotoday.com.
All individuals who post material to this web site are solely responsible for all Content that they upload, post or otherwise transmit via the Web Site.
UNML cannot vouch for the authenticity of the user or company names or e-mail addresses associated with posted messages. Under no circumstances will UNML or ChannelTimes be liable in any way for any Content, including, but not limited to, for any errors or omissions in any Content, or for any loss or damage of any kind incurred as a result of the use of any Content posted or otherwise transmitted via the Bulletin Boards.
UNML reserves the exclusive right to edit or remove messages containing inappropriate language or other material that could be construed as libelous, potentially libelous, or otherwise offensive or inappropriate. Discussion forums, bulletin boards and chat facilities are provided by UNML solely for the convenience of those who make use of the service. UNML does not endorse the products and services or other offerings mentioned in messages.
For Members
Email
password
Sign Up for new user
Forgot Password
TODAYS HEADLINES
Adobe Channel Program
Amkette's Cleaning Soln
IDC Data Center Report
Ruckus 7300 Series
LaCie Unveils New Drives
Brocade Adds Partners
MOST DISCUSSED NEWS
Olive Intros FrvrOn (7)
APC Channel Scheme(3)
Kingston 256GB USB Drive(3)
Simmtronics Unveils Mobo(3)
Strontium Intros DRAMs(2)
MORE POPULAR NEWS
Seagate BlackArmorFamily
Gigabyte to Reward Buyer
Epic Adds 3D Vision
A-DATA Targets India
Kingston Unveils DRAMs
SECTION NEWS
Adobe Channel Program
Epic Adds 3D Vision
Lamington Road Wrap-Up
Brocade Adds Partners
A-DATA Targets India
LATEST COMMENTS
ricoh 1230d toner, kyocera toner cartridge, opc drum ..
I want to purchase transcend pendrive 2gb and 4gb ..
Dear sir, I find out your site through net and i ..
my hitachi hard disk is not diteted in system plz ..
i need to buy APC 800 VA with 180 ah, I am from chennai ..
Recent News from Cisco
Cisco Looks for Partners
Cable&Wireless Cert
Cisco FY 2010 Focus
Cisco's Router
Cisco Virtual Office
Cisco Dhamodaran

Feedback | Sales Offices | Disclaimer |
Copyright (C) 2010 UNML. All Rights Reserved.