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Cisco to Focus on Partner Profitability in FY 2010
By
ChannelTimes Staff
Mumbai, Oct 20, 2009 1509 hrs IST
Nurturing and growing its relationship with its partner community and ensuring their profitability will be the key drivers of Cisco's channel strategy for FY 2010.
Highlighting Cisco s priorities for the new year, B Raghavendran, vice president, channel operations and commercial strategy, Cisco India & Saarc, also reiterated several other initiatives such as building the collaborative channel, partner model transformation, and business simplification and optimization, amongst others.
Commenting on Cisco's partner strategy for FY 2010, Raghavendran said, "As we enter FY10 and align with our goals for the country, Cisco will organize the channel team around key architectures, segments, new markets and business models in order to provide the thought leadership necessary to position Cisco and our partners for growth. Working closely with other teams within Cisco, we will evolve our partner programs and incentives to increase Cisco's relevance for all partner types - Resale, Technology and Service-led, and expand our offer types to meet the needs of our partners and customers. "
Over this financial year, Cisco will prioritize resources around the needs of partners to help drive growth, engagement and loyalty. Further, Cisco will focus on driving partner marketing campaigns, resources and enablement around go-to-market strategies, as well as the key channel priorities, to build next-generation partnerships and deliver on Cisco's vision, the company said in a statement.
Cisco s partner community in India includes 1,254 partners: 10 - Gold; 4 - Silver; 68 - Premier; and 133 - Select.
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