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Dell Announces its Channel Strategy
By
ChannelTimes Staff
Mumbai, Apr 25, 2008
Dell has launched its commercial partner program, PartnerDirect - to make its products available to a greater number of customers across the Indian market.
The company is now focusing on strengthening relationships with channel partners, in order to expand its accessibility to customers, especially among small and medium enterprises (SMEs). PartnerDirect is Dell's global program to interact directly with the channel partners.
The computer company will now extend its outreach to customers beyond the metros, into the country's tier-1 and tier-2 towns and cities. It beholds the PartnerDirect program will play a significant role in providing customers with more choice, flexibility and value - when investing in Dell Solutions.
In the words of Paul-Henri Ferrand, president of Dell APACS, "This is an exciting time for Dell - we're progressing quickly and positively with our channel strategy, strengthening relationships with partners and ultimately, customers. We have commenced roll out of our PartnerDirect program across Asia Pacific, and we are delighted to bring it to India. Over the last few months, we have spoken to hundreds of partners and the feedback we received from them has been invaluable. Dell has more than 30,000 global partners around the world, who generated approximately $10 billion in Dell run-rate revenue in the past year alone."
According to Ferrand, the program will enable the company to bring more technology to more people, helping partners take advantage of Dell's expertise and supply chain competencies. The PartnerDirect program gives solution providers the ability to provide their customers - differentiated technology offerings, build to order custom configuration, custom factory integration, drop-ship capability and the latest technology.
With this program, solution providers can now enjoy access to joint marketing programs, dedicated sales and customer care, and a soon to be introduced dedicated partner website.
PartnerDirect offers three levels of partner participation, namely, Solution Partners - selling Dell products and services, focused on large corporates, Enterprise Partners selling Dell enterprise products like servers, storage and solutions to large and medium enterprise segments, and Commercial Partners focused on the SMB segment.
Rajan Anandan, vice president and GM, Dell India says, "India is the fastest growing major market for Dell worldwide, and we continue to see tremendous opportunities for further expansion. We are committed to building strong and mutually beneficial relationships with our channel partners - that will allow us to together take the Dell brand and advantages into the furthermost corners of the country. Our PartnerDirect program gives us immense leverage to tap the great opportunity - presented by the rapidly growing SMB segment, which we have not addressed so far, as well as meet the technology needs of customers in cities like Ahmedabad, Jaipur, Lucknow and many more."
Related Links
Dell Redesigns Vostro Laptops
Dell to Offer Laptops Built for Indian Customers
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We are intersted in channel partners of Dell |
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- Abhay Tandon,
Technics, Delhi
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We would like to become Commericial Partners for Dell |
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- Manish Shah,
Shroff I. T. Se, Ankleshwar
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I am running IT business in Bhutan and am interested to deal with DELL computers and do marketing in my area. please provide me detailed information by mail. |
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- Kamal Biswa,
Micro-Tech. Ent, Sarpang, Bhutan
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Dear Sir,
Its a great Idea for the business growth in India.
I am having intrest in becoming a channel partner in west UP.
Can u please tell me the way to be the channel partner of dell in west UP(India)
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- Nitin Mittal,
Intex Technolog, Noida
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ok fine |
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- suresh babu,
intelle compute, ongole
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HI,
I require laser printer to print cheques. please mail me nsrao@e-commsys.com.au
and also
we supply zebra make barcode printers, symbol make scanners, labels and media. If any body requires please contact 9849248825, nsrao@e-commsys.com.au |
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- nsrao,
decision suppor, hyderabad
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We have 15years experience in the IT business and are interested to join hands with DELL |
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- Anurag Sharaf,
Classic Compute, Kolkata
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INTERESTED IN BECOMING THE CHANNEL PARTNER FOR DELL |
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- Sanjay saha,
san's comp syst, siliguri
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We get enquiries every day for Dell Laptops. Are interested to become Partner. |
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- Panjabi,
K & D ENTERPRIS, Indore MP
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We are interesting for Dell Commercial Partners for Trivandrum, Kollam Districts in Kerala. We have more than 20 years experience in this field. |
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- Rajeev Pillai,
Triangular Syst, Kollam
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INTERESTED IN BECOMING THE CHANNEL PARTNER FOR DELL |
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- JSRAO,
MODEX ELECTRONI, HYDERABAD
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I am interested to become a regional distributer for your product for entire Kumaun Region, Uttarakhand. At present I am doing business for WIPRO Desktop, Laptop & Server. |
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- M. M. Joshi,
Datum(Computer , Haldwani
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We are interested to sell Dell Product in Navi Mumbai...contact us +91 9870223555.. |
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- Rajesh Gupta,
RGS Innovative, Navi Mumbai
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Want to become a partner. Pls ask Dell person to contact me. |
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- Nagendra Prabhu,
Suprabhath Comp, Mangalore
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THIS WAS THE EXPECTED STEP FROM DELL, GOOD I WELCOME |
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- Rahul Pandey,
DC Info Solutio, Lucknow
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Dear Sir, Really appriciated you come to channel,we are interested in dell laptop product ,so handskake u for business partner.
For your kind information, we was authorised to repair dell Monitor for gujarat through RT OutSourcing Ltd., |
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- Chandrakant,
Advance Infotec, Ahmedabad
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we are interested to be sales partner in Pimpri-Chinchwad (Pune- Maharashtra) |
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- SACHIN SHINDE,
SKYLINE COMPUTE, PUNE
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we are interested to be sales partner in kolkata. |
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- Nitesh Singh,
OM Info-Net, Kolkata
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want to becaome a dell channel partner |
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- M. Suresh Kumar,
Infosys, Tirunelveli
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Please give us your cintact details so that we can contact for becoming channel partner as we are interested in becoming your channel partner. |
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- Madhur Jain,
Deshlahra Infot, Durg (Chhattisgarh)
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i am instraded in u channel strategy |
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- pavan suda,
computer plaza, raipur
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want to becaome a dell channel partner |
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- himanker gupta,
Teletronics, BUDAUN
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Sir We welcom Dell's chaneel Strategy. we are dealing in government sector where rate contract is essential. IS Dell interested in Government sector? |
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- Sudhakar,
Swastik Compute, Kolhapur
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We need business with dell. |
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- NILESH GOHIL,
ZULU INFOTECH, AHMEDABAD
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