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Dell Announces its Channel Strategy

By ChannelTimes Staff
Mumbai, Apr 25, 2008 1851 hrs IST

Dell has launched its commercial partner program, PartnerDirect - to make its products available to a greater number of customers across the Indian market. The company is now focusing on strengthening relationships with channel partners, in order to expand its accessibility to customers, especially among small and medium enterprises (SMEs). PartnerDirect is Dell's global program to interact directly with the channel partners. The computer company will now extend its outreach to customers beyond the metros, into the country's tier-1 and tier-2 towns and cities. It beholds the PartnerDirect program will play a significant role in providing customers with more choice, flexibility and value - when investing in Dell Solutions. In the words of Paul-Henri Ferrand, president of Dell APACS, "This is an exciting time for Dell - we're progressing quickly and positively with our channel strategy, strengthening relationships with partners and ultimately, customers. We have commenced roll out of our PartnerDirect program across Asia Pacific, and we are delighted to bring it to India. Over the last few months, we have spoken to hundreds of partners and the feedback we received from them has been invaluable. Dell has more than 30,000 global partners around the world, who generated approximately $10 billion in Dell run-rate revenue in the past year alone." According to Ferrand, the program will enable the company to bring more technology to more people, helping partners take advantage of Dell's expertise and supply chain competencies. The PartnerDirect program gives solution providers the ability to provide their customers - differentiated technology offerings, build to order custom configuration, custom factory integration, drop-ship capability and the latest technology. With this program, solution providers can now enjoy access to joint marketing programs, dedicated sales and customer care, and a soon to be introduced dedicated partner website. PartnerDirect offers three levels of partner participation, namely, Solution Partners - selling Dell products and services, focused on large corporates, Enterprise Partners selling Dell enterprise products like servers, storage and solutions to large and medium enterprise segments, and Commercial Partners focused on the SMB segment. Rajan Anandan, vice president and GM, Dell India says, "India is the fastest growing major market for Dell worldwide, and we continue to see tremendous opportunities for further expansion. We are committed to building strong and mutually beneficial relationships with our channel partners - that will allow us to together take the Dell brand and advantages into the furthermost corners of the country. Our PartnerDirect program gives us immense leverage to tap the great opportunity - presented by the rapidly growing SMB segment, which we have not addressed so far, as well as meet the technology needs of customers in cities like Ahmedabad, Jaipur, Lucknow and many more." Related Links Dell Redesigns Vostro Laptops Dell to Offer Laptops Built for Indian Customers
What do you feel about Dell's channel strategy?

     
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Comments
                                         May 01, 2008 08:27 PM
                                         Report as offensive
I am running IT business in Bhutan and am interested to deal with DELL computers and do marketing in my area. please provide me detailed information by mail.
- Kamal Biswa, Micro-Tech. Ent, Sarpang, Bhutan
Reply  
                                         Sep 14, 2009 08:48 AM
                                         Report as offensive
  Can you please provide me our email-id.. Gigabyte is looking for a partner in Bhutan for its range of Notebooks and netbooks
    - Ranganath, Gigabyte Techno, Taipei
 
                                         May 22, 2009 03:50 PM
                                         Report as offensive
good idea. we are also interested to be part of dell to do business. kindly let me know details about the stragy.
- sangeeta, skrala trade & , guwahati.assam
Reply  
                                         Dec 18, 2008 05:47 PM
                                         Report as offensive
sir, i want to know the names and addresses of your channel partners in delhi.
- jai gopal goel, jaypee capital , new delhi
Reply  
                                         Oct 12, 2008 11:31 PM
                                         Report as offensive
We heard that Supertron has become the national distributor for DELL range of products, you can contact Supertron's Offices in your respective regions.
- Raja Ram Mohan, RR Systems, Bhuvaneshwar
Reply  
                                         Sep 25, 2008 08:16 PM
                                         Report as offensive
I will like to join you
- sapana, Spider Net, Pimpri
Reply  
                                         Sep 29, 2008 08:30 PM
                                         Report as offensive
  Pls.
    - Akshay, SEED infotech L, Amt
 
                                         Sep 05, 2008 12:36 PM
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Our Company very eager to join channel partner for Dell products From Innova Systems 178-G Thiruthangal Road Sivakasi-626123 ph: 04562-220950, 9843383243
- Balamurugan, Innova Systems,, Sivakasi
Reply  
                                         Aug 27, 2008 04:02 PM
                                         Report as offensive
our company is very eager join as dell partner.
- karuna, babbage compute, trichy
Reply  
                                         Aug 19, 2008 09:10 PM
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i am intrested to join deel partner
- RAVI KUMAR, SRI SAI SERVICE, KHAMMAM
Reply  
                                         Aug 19, 2008 09:04 PM
                                         Report as offensive
i am intrested to goin as dell partner.
- RAVI KUMAR, SRI SAI SERVICE, KHAMMAM
Reply  
                                         Aug 17, 2008 03:34 AM
                                         Report as offensive
Dear Sir, We are interested in becoming a Dell Channel Partner or a distributor. We would like to know about the Programs and plans available for Coimbatore District(Tamil Nadu). reg. Sampathkumar Prop. Contact: +91 9894847242 +91 9843029000
- Sampathkumar, Emperor Info Sy, Coimbatore
Reply  
                                         Aug 06, 2008 08:12 PM
                                         Report as offensive
i m jigar panchal . my company name is nilkanth enterprise in mehsan (north gujarat) town. i m intrested in dell product , so, please can u give me dealership of this product ?/
- jigar(jagdish), nilkanth enterp, mehsana
Reply  
                                         Aug 06, 2008 11:32 AM
                                         Report as offensive
It,s a very successful strategy to launch the product in market and also beneficial to Dell partners - R.K.Rastogi
- R. K. Rastogi, Real System, Saharanpur
Reply  
                                         Aug 04, 2008 07:35 PM
                                         Report as offensive
we are interested to become a dell partner
- devendra chhokr, creative comput, rishikesh
Reply  
                                         Apr 28, 2008 12:44 PM
                                         Report as offensive
We get enquiries every day for Dell Laptops. Are interested to become Partner.
- Panjabi, K & D ENTERPRIS, Indore MP
Reply  
                                         Jul 26, 2008 03:07 PM
                                         Report as offensive
  Hi I would like to buy a Dell laptop , in indore. But I don't have the address in indore to buy.
    - ashish, astpl, indore
 
                                         Jun 09, 2008 06:11 PM
                                         Report as offensive
i m joining to u
- pawan agrawal, shri balaji com, chhindwara
Reply  
                                         May 13, 2008 11:17 AM
                                         Report as offensive
We are intersted in channel partners of Dell
- Abhay Tandon, Technics, Delhi
Reply  
                                         May 12, 2008 03:26 PM
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We would like to become Commericial Partners for Dell
- Manish Shah, Shroff I. T. Se, Ankleshwar
Reply  
                                         May 09, 2008 12:09 PM
                                         Report as offensive
Dear Sir, Its a great Idea for the business growth in India. I am having intrest in becoming a channel partner in west UP. Can u please tell me the way to be the channel partner of dell in west UP(India)
- Nitin Mittal, Intex Technolog, Noida
Reply  
                                         May 01, 2008 06:55 PM
                                         Report as offensive
ok fine
- suresh babu, intelle compute, ongole
Reply  
                                         May 02, 2008 12:29 PM
                                         Report as offensive
  HI, I require laser printer to print cheques. please mail me nsrao@e-commsys.com.au and also we supply zebra make barcode printers, symbol make scanners, labels and media. If any body requires please contact 9849248825, nsrao@e-commsys.com.au
    - nsrao, decision suppor, hyderabad
 
                                         May 01, 2008 09:58 AM
                                         Report as offensive
We have 15years experience in the IT business and are interested to join hands with DELL
- Anurag Sharaf, Classic Compute, Kolkata
Reply  
                                         Apr 29, 2008 11:44 AM
                                         Report as offensive
INTERESTED IN BECOMING THE CHANNEL PARTNER FOR DELL
- Sanjay saha, san's comp syst, siliguri
Reply  
                                         Apr 28, 2008 12:14 PM
                                         Report as offensive
We are interesting for Dell Commercial Partners for Trivandrum, Kollam Districts in Kerala. We have more than 20 years experience in this field.
- Rajeev Pillai, Triangular Syst, Kollam
Reply  
                                         Apr 28, 2008 11:10 AM
                                         Report as offensive
INTERESTED IN BECOMING THE CHANNEL PARTNER FOR DELL
- JSRAO, MODEX ELECTRONI, HYDERABAD
Reply  
                                         Apr 27, 2008 07:46 PM
                                         Report as offensive
I am interested to become a regional distributer for your product for entire Kumaun Region, Uttarakhand. At present I am doing business for WIPRO Desktop, Laptop & Server.
- M. M. Joshi, Datum(Computer , Haldwani
Reply  
                                         Apr 26, 2008 11:26 PM
                                         Report as offensive
We are interested to sell Dell Product in Navi Mumbai...contact us +91 9870223555..
- Rajesh Gupta, RGS Innovative, Navi Mumbai
Reply  
                                         Apr 26, 2008 10:29 PM
                                         Report as offensive
Want to become a partner. Pls ask Dell person to contact me.
- Nagendra Prabhu, Suprabhath Comp, Mangalore
Reply  
                                         Apr 26, 2008 09:55 PM
                                         Report as offensive
THIS WAS THE EXPECTED STEP FROM DELL, GOOD I WELCOME
- Rahul Pandey, DC Info Solutio, Lucknow
Reply  
                                         Apr 26, 2008 08:50 PM
                                         Report as offensive
Dear Sir, Really appriciated you come to channel,we are interested in dell laptop product ,so handskake u for business partner. For your kind information, we was authorised to repair dell Monitor for gujarat through RT OutSourcing Ltd.,
- Chandrakant, Advance Infotec, Ahmedabad
Reply  
                                         Apr 26, 2008 05:24 PM
                                         Report as offensive
we are interested to be sales partner in Pimpri-Chinchwad (Pune- Maharashtra)
- SACHIN SHINDE, SKYLINE COMPUTE, PUNE
Reply  
                                         Apr 26, 2008 03:22 PM
                                         Report as offensive
we are interested to be sales partner in kolkata.
- Nitesh Singh, OM Info-Net, Kolkata
Reply  
                                         Apr 26, 2008 02:51 PM
                                         Report as offensive
want to becaome a dell channel partner
- M. Suresh Kumar, Infosys, Tirunelveli
Reply  
                                         Apr 26, 2008 01:32 PM
                                         Report as offensive
Please give us your cintact details so that we can contact for becoming channel partner as we are interested in becoming your channel partner.
- Madhur Jain, Deshlahra Infot, Durg (Chhattisgarh)
Reply  
                                         Apr 26, 2008 12:12 PM
                                         Report as offensive
i am instraded in u channel strategy
- pavan suda, computer plaza, raipur
Reply  
                                         Apr 26, 2008 11:26 AM
                                         Report as offensive
want to becaome a dell channel partner
- himanker gupta, Teletronics, BUDAUN
Reply  
                                         Apr 26, 2008 10:04 AM
                                         Report as offensive
Sir We welcom Dell's chaneel Strategy. we are dealing in government sector where rate contract is essential. IS Dell interested in Government sector?
- Sudhakar, Swastik Compute, Kolhapur
Reply  
                                         Apr 26, 2008 09:16 AM
                                         Report as offensive
We need business with dell.
- NILESH GOHIL, ZULU INFOTECH, AHMEDABAD
Reply  
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