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Dell Ropes in Delhi-based SIs
By
Sandhya Malhotra
Delhi, May 31, 2007
Breaking away from its traditional direct selling model, Dell India has formally entered into channel business, and appointed its two first Delhi-based system integrators, Cache technologies and HBS systems, informed sources claimed.
The deal was signed earlier this month, and both the SIs are geared up to start selling Dell Laptop, desktop, and storage products in segments like SMB, educational, and corporate.
This underlines Dell's ambitious plans to achieve greater penetration in India, and it has set up its manufacturing plant in Chennai, which will be operational beginning July.
Prarthana Gupta, director of Cache technologies, which has been roped in by the manufacturing giant said, "Being appointed as system integrator for Dell is a big achievement for my company, and we are thrilled at the proposition of selling Dell Laptops, desktops, and storage products in SMB, corporate, and educational sectors mainly."
Cache technologies would also be providing service to Dell's end customers in the near future.
Echoing the same sentiments, Ajay Mittal, director of HBS systems, another designated partner for Dell said, "We are very excited to have Dell in our portfolio, which will add value proposition to our business. Initially we will sell to key corporate accounts, and gradually intend to move into the SMB and government sectors."
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- farzana,
Anonymous, chennai
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i want to purchase new laptop, so i need to dell laptop Wholesale or Retail dealer shop address inside of ludhiana city |
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- Rinku,
Veetrag India, Ludhiana
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We are interested dealing with DELL in Ludhiana Punjab.plz guide us how to deal.. give some email-id or phone no. etc. of this area... THANKING YOU. |
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- hp singh,
worldwide compu, Ludhiana
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Interested in selling Dell desktop as well as laptop range.Please help us to know the procurement,availability,prices. |
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- Anil Sinha,
Shivam Infosolu, New Delhi
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This move will obviously make Dell's presence FELT in B and C class towns, also it will give them a advantage of reaching out to customers who are small customers and have been buying from the Channels. Overall it will be a win win for Dell in terms of Broadening the Reach. Only challnge will be to have good turn arounds with the "Customised products" which will surely be managed by a well set Supply Chain in place provided the Channels will do the corrcet Flow of information to Dell... In totality a Good Move Sameer wish you Good Luck! |
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- Sanjeev,
PersonneQuest C, Gurgaon
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Sell through Channel who are already established in Retail Stores so as to do more business has Retail Market is booming and going to be the future business prospective. Kindly give email id of the person & phone number to get in touch in chennai. |
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- Swami,
98408 75567, Chennai
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Yes it is , but unless they empower the SI's to do services , it will bomb back. |
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- John Martis,
CMS Computers L, Mumbai
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only dell was reamining to come to channel. welcome |
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- trish,
trisit, kolkotta
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We are intrested deailing with DELL as a DEALER FOR BAREILLY REIGION.
THANKING YOU. |
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- GURVINDER SINGH,
THE E-ZONE, BAREILLY
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Dell was familiar to be "Dell Direct" and now lost it's image and will be known as one of the crowded brands. Separate identity will not be there anymore. |
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- Raghavendran,
Anonymous, New Delhi
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Not At all. |
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- Ravichandran,
Anonymous, chennai
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If I want a custom built Dell lapto, as an individual, whom and where should I contact |
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- P K Mittal,
Holtec Consulti, Gurgaon
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good strategy, it will ramup the business |
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- dhinakaran,
lion, chennai
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Direct model is certainly not a religion anymore i c hahahaha !channels will rule |
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- Prashanth,
computech, chennai
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Sameer, This is a Good Move...Wish you all the success. |
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- Sanjeev,
PersonneQuest C, Gurgaon
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