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Drupa 2008: HP Offers Broadest Product Portfolio
By
ChannelTimes Staff
Mumbai, Jun 5, 2008
At drupa 2008, HP has come up with its latest digital printing products and technologies that are designed to enable graphic arts customers to build their competitive advantage.
With these new solutions, HP, now, offers print service providers the industry's largest all-digital color graphic arts portfolio. This launch also supports HP's Print 2.0 strategy to drive growth of digital pages and lower costs of printing for high-volume commercial markets.
By 2010, HP estimates that the value of pages printed in the global graphic arts market will be US $663 billion. Nearly 80 percent of this growth will be driven by marketing collateral, labels and packaging, publishing and signage, and displays - all markets that HP is targeting with its graphic arts portfolio.
Customers are already realizing the value provided by new solutions such as HP Indigo digital presses and HP Inkjet High-speed Production Solutions.
Some of its latest technologies at drupa include:
HP Designjet L65500 Printer: The first of a new category of large-format signage printers (with HP Latex Inks) that reduce the impact of printing on the environment and offer broad outdoor and indoor application versatility, while delivering quality and durability at high print speeds.
HP SmartStream Workflow Portfolio: It is specially designed for comprehensive print job management -- from creation to fulfillment.
HP Indigo Print Care: It enables customer to gain uptime and achieve virtually continuous printing by providing diagnostic and print-quality assistance tools.
"The shift from analog to digital is fueling increased worldwide demand for access to relevant information and rich digital content, creating both challenges, and opportunities for graphic arts businesses," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP.
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