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First Mashup Exchange is Now in Operation
By
ChannelTimes Staff
Mumbai, Apr 29, 2008
Serena Software has launched Serena Mashup Exchange, an online marketplace to accelerate the creation and use of Business Mashups.
According to Serena, through this marketplace - business users, internal IT departments, as well as consulting and channel partners will be able to find, buy, and sell pre-packaged Mashups, Web services, and professional services - without incurring any fees or commissions from Serena.
According to the company, it is providing this online marketplace to change the way businesses confront the 'long tail' of IT applications - projects that individually are too small to warrant IT support yet, when taken collectively, represent a market opportunity.
Tom Howe, CEO of The Thomas Howe Company says, "The Thomas Howe Company, an award winning voice Mashup consultancy, is excited about partnering with Serena in the Mashup Exchange. We can see that Serena is prepared to provide a winning combination of technology platform, developer support, and go to market strategy. As a result, we are building a very lucrative business using this online marketplace to buy and sell mashups."
In the words of David Linthicum, CEO of StrikeIron, "The combination of Serena Mashup Exchange and StrikeIron's Marketplace Web Services - makes it easy for any business to access critical business information quickly and on-demand. Now developers, business users, and Serena partners have easier access to live data and a better way to acquire critical business information. Serena has effectively leveraged Data as a Service to drive their marketplace, opening up even more development opportunities for developers and partners in the future."
According to a Serena communiqu , the Mashup Exchange gives users an easy way to automate business processes by - bringing together a community of power users, who are eager to connect on the Mashup Exchange, and start mashing simple applications themselves. This also facilitates providing 'Mashables' or building blocks, such as -template workflows, Mashup parts, and Web services needed to build their own Mashups. Additionally, it fosters online collaboration between Lines-of-Business and IT, with the best balance of control and self-service.
Rene Bonvanie, SVP (Global Marketing, Partnerships and Online Services), Serena Software informs, "Serena Mashup Exchange encourages innovation and collaboration among business users - to solve everyday business problems, while also ensuring that IT governance standards are upheld."
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