Hewlett Packard (HP) has announced Season Two of its 'Value Campaign Programme'. Designed exclusively for its customers and channel partners, this programme will create a value proposition that makes original HP Supplies a better investment over third-party alternatives. The nationwide campaign commenced on May 01, 2009, and will be sustained through various initiatives till October 31, 2009.
The programme is the second in the series of such campaigns that HP is launching in India. The campaign highlights the benefits of originals, offering more vibrant and lifelike colors with the best of quality, cost and reliability. For participation, customers have to register the 20-digit code hidden inside the cartridges of selected HP SKUs, on www.hp.com/in/getmoreprints.
In line with the campaign, HP is also organizing a 12-city channel meet for its channel partners, including in key cities such as New Delhi, Kolkata, Hyderabad, Chennai, Bangalore, Mumbai, and Kochi, among others, to create awareness about HP original cartridges outperforming the refills and counterfeits, in both quality and reliability. The multi city channel meet that commenced on May 12, 2009, will be continued through various initiatives till July 09, 2009.
Highlights of the campaign:
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Customers get a chance to win over 28,000 prizes
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150 lucky draw prizes daily, worth Rs. 700 each for registered customers
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Customers can choose to club their reward points to upgrade the value of their rewards channel meets across 12 cities
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Display contest for channel partners across 30 cities from June 01 - July 15
Commenting on the launch of the campaign, RajKumar Rishi, Director, InkJet and Web Solutions and Consumer Business, Imaging & Printing Group, Hewlett Packard India Sales, said, "At HP, we believe that it is the customers who have to make a choice when it comes to their printing supplies. Our customers appreciate the reliability, quality and overall value of original HP consumables; and it has been our endeavor to continue offering our customers value through unparalleled customer-focused innovations and features, and providing enough relevant information to help customers make an informed decision."
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