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HP Unveils Latest Portfolio of Printing Products
By
ChannelTimes Staff
Mumbai, Jun 3, 2008
HP has unveiled its latest digital printing products and technologies, which are designed to enable graphic arts customers to build their competitive advantage and successfully pursue profitable growth opportunities.
With the new solutions, HP now offers print service providers the industry's largest all-digital color graphic arts portfolio. These moves also support HP's Print 2.0 strategy to drive growth of digital pages and lower costs of printing for high-volume commercial markets.
By 2010, HP estimates that the value of pages printed in the global graphic arts market will be US $663 billion. Nearly 80 percent of this growth will be driven by marketing collateral, labels and packaging, publishing and signage, and displays - all markets that HP is targeting with its graphic arts portfolio.
Customers are already realizing the value provided by new solutions such as HP Indigo digital presses and HP Inkjet High-speed Production Solutions. The new technologies were demonstrated publicly for the first time in the HP booth in Hall 8A at drupa 2008, the graphic arts industry's pre-eminent tradeshow.
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