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Imaging Solution Company Starts Raising Its Image
By
ChannelTimes Staff
Mumbai, Dec 19, 2007
Brother International (India), an imaging solutions provider of laser, Inkjet and other devices, has unleashed its new corporate campaign for the Indian market. The objective of this campaign is to increase the brand awareness of Brother, create an international image, and highlight the Printing and Solutions category with its target audiences.
Toshiyuki Takamure, managing director of Brother International (India) has said, "Through this campaign we are aiming to showcase Brother's commitment to the Indian market and strengthen its image. The idea is to generate an even greater amount of faith in our brand as one that stands for innovation and service, amongst our customers. We are looking forward to the response from our customers as well as our channel partners."
The new campaign includes a mix of media namely TV, magazines and outdoor. According to Anand Kumar, general manager of Brother International (India), they are not focusing on a particular product or a model or a product feature/attribute in this campaign. Their focus is on the overall corporate Brother brand, and they want to create a unique marketing position in this country. He has said, "I am confident that this campaign will go a long way in enhancing the Brother Brand recognition and will help in expanding our market share in the country."
With regard to the campaigns foray into the electronic channels space, Brother will kick off its first set of T.V. advertisements on NDTV 24*7 this month. Simultaneously, Brother is sending campaign collaterals / POP material like posters, Danglers, Streamers, Car stickers, product stickers etc., to its various distributors around the country. In addition, the company will be placing its billboards at select locations in several cities.
Related Links:
Brother Intros 3 New MyOffice Printers
Brother Looks For Retail Partners to Promote MFCs
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mr tejpal
Mr raju is written is right, first ask mr anand and his team to pick call or reply to mail and ask them to stop black mailing the dealers by stoping the billng
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- vivek,
brother well wi, hyderabad
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Dear Viewer Do not Believe in their Commitments as they all are Fake. They never Fulfill their Commitments and Promises These are only Fictions when their Goal will achieved by Dealer's they will Kick them out by Making So Many Silly Excuses. That's why they are always in Search of new Innocent Partner. So as a well Wisher I Advice all new Partner's to think Again If you are Planning to Join it. |
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- Raju Chaudhary,
Maxwell Electro, Baroda
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Dear Rajubhai,
Pls. dont write such a comment on WEB, What ever problem / pending Issues you have with BROTHER , Pls. talk to them ( Mr. Ashwin / Mr. Anand Kumar ) and sort out your problem fast , smoothly and start the business again same as earlier .
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- TEJPAL DHAMECHA,
Dipti Electroni, Ahmedabad
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we had gon throuth your add. we have the our own company of promotion and events in pune. we are intrested to do your promotions. |
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- deepak,
vishwa events, pune
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