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Imation Adds SimpleSave DVDs to TDK Portfolio
By
ChannelTimes Staff
International Desk, Feb 28, 2008
Imation Corp., the exclusive licensee of the "TDK Life on Record" recording media brand, recently added new SimpleSave backup solution DVDs to its TDK portfolio.
SimpleSave DVDs are the first optical discs to provide an all-in-one backup solution for photos, music and data. TDK SimpleSave DVDs offer a convenient way to automatically back up important digital content from a PC to a DVD disc.
"With today's digital lifestyles, many consumers now create and acquire digital files faster than they can back them up," said Jean-Paul Eekhout, global brand director for TDK Life on Record brand, Imation Corp. "SimpleSave DVDs offer end-users convenience for protecting valuable music libraries, photos and personal documents."
SimpleSave discs are available in 3 variations that help consumers organize their digital libraries by file type. TDK SimpleSave:Photo discs find and save .JPG, .RAW, .PSD, .BMP and other image files, while TDK SimpleSave:Music discs find and save audio files including .MP3, .AAC, .WAV, .AIF and more. Use TDK SimpleSave:Docs to find and save text documents, presentations, spreadsheets and more.
TDK SimpleSave DVDs are recordable discs with the added benefit of a built-in software that finds, organizes and backs up digital files onto the very same disc. After the SimpleSave disc is loaded into the DVD burner on any PC, the backup software automatically launches - with no installation required - then finds the designated file types on the PC and records them.
The software automatically lets users know when the disc is full and prompts them to insert another disc. No additional software or recording media are required, and the auto-launching software requires no configuration. If desired, advanced options allow users to designate which file types should be located and saved, so specific file extensions can be included or excluded.
TDK's recording media business was acquired by Imation Corp in 2007. Imation holds the exclusive global license for the TDK Life on Record brand for recordable DVD and CD media, digital camcorder tapes, professional data storage solutions including LTO Ultrium media, and more.
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