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Intel to Develop Sales Specific Warranty Model
By
Vijay Vedala
Mumbai, Sep 17, 2007
Dismissing notions that Intel's System Integrator partners' numbers are dwindling, Intel said that it's maintaining a high degree of focus on that front, even as the chipmaker is working on a sales specific warranty model.
"We encourage dealers to grow into SIs and are bringing solutions to help them in growing their offerings to customers," he said taking questions from partners for 360Magazine's 'Rapid Fire' series. Surat-based Ketan Patel from Netcomm Infosys had quizzed Gupta, among other issues, on the impact that decreasing number of SI's will have on the vendor.
According to Gupta, the sales specific warranty model envisages offering warranty at the point of purchase. The move will lead to significant changes in the manufacturer's warranty process, current storage depot operations as well as terms and conditions of Intel's product sales.
"Intel's aim is to improve the overall post sales support in India as it helps align spare stocks with the forecasted sales. We think country warranty support might motivate more purchases from authorized distributors," he said.
Irrespective of the model, customers would be able to avail worldwide warranty, at some cost though, if support is sought at a place other than the point of purchase. According to Brijen Shah, MD of Dikibi Technologies, such a move from the vendor will help in controlling the influx of parallel imports for Intel products.
Gupta said that to ensure the fulfillment of this warranty model, Intel would require developing a framework, which fulfils certain specific legal requirements as different countries have specific guidelines on warranty terms and requirements. Intel hasn't given any indication as to when things will fall into place.
Last month, Intel had launched the Managed Services Provider (MSP) initiative to provide channels training on remote diagnosis and management of infrastructure.
Related Links:
Intel Launches MSP Initiative for Channels
GIDs Give Their Nod to Intel Price Drop
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