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Home > News > People-Business
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Intex Elaborates Plans for Western India

By ChannelTimes Staff
Mumbai, Dec 22, 2007

Intex has elaborated plans to expand its business in Western India for the financial year 2007-08.


During the last one year and a half, the company has initiated several plans to enhance its reach in the western market. Apart from A class cities, the company's major focus was on B and C class market, which included cities like Yavatmal, Nanded, Sholapur, Amravati, Sangli, Lonawala, Ulhasnagar, Ahmadnagar, Panvel, Navi Mumbai. Also, it initiated regular roadshows to have a greater reach within the channel community.

For the year 2008, Intex is planning to increase its distributor base from 150 to more than 250. Further to this, the company will also foray into retail to gain a larger market share in this region.

Speaking about this initiative, Ramesh A. Vaswani, executive vice-chairman of Intex, said, "There is a lot of untapped market for Intex products in western region. Our emphasis on having better relationship with channel partners has helped in building brand awareness among the end customers."

The company has segregated Western India between different cities and states, as per their market share. This region today contributes about 30 per cent of its total turnover. As against a turnover of Rs. 76 crore in the last financial year, the company is targeting Rs. 115 crores from the region this year.


RELATED LINKS:


Intex Focuses On Service & Channel Expansion

Intex Focuses On Service and Channel Expansion
Will Intex be successful in increasing its share?

     
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Comments
                                         Dec 23, 2007 02:07 PM
                                         Report as offensive
indian wedding effect
- ali, ali digital stu, karachi
Reply  
                                         Feb 28, 2009 09:47 AM
                                         Report as offensive
  indian wedding effect
    - Kishor Das, pinnacle, Kolkata
 
                                         Dec 25, 2007 01:02 PM
                                         Report as offensive
Intex add on cards quality is poor.
- Rajat, Infotech, Kolkata
Reply  
                                         Dec 24, 2007 09:11 AM
                                         Report as offensive
It,s good to plan about expansion but do pick and choose product lines carefully ,it should not be like inverter or mobile phones experiment..
- Mithun Sen, free lancer, New delhi
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                                         Dec 22, 2007 09:24 PM
                                         Report as offensive
All the best to the Linux initiatives.
- Sudhir Gandotra, OpenLX, New Delhi
Reply  
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