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Intex Extends Retail Foray Across India
By
ChannelTimes Staff
Mumbai, Apr 1, 2008
Taking its 'shop-in-shop' retail concept forward, Intex Technologies (India), an IT hardware, mobile phones and electronics company, has added 22 new cities to its retail network, which currently spans select metros and mini metros.
The new stores are spread across various states including Delhi and NCR, UP, Rajasthan & Punjab in the North; Maharashtra, Madhya Pradesh & Gujarat in the West; Andhra Pradesh & Karnataka in the South and West Bengal in the East. The company has positioned its products at 80 dedicated counters within large and small outlets of reputed chains of hyper markets and specialty stores like Spencer's Hyper, Big Bazaar, E-Zone, Metro Cash n Carry, Next, Tata's Croma, Jumbo Electronics, Sujata Electronics etc.
Speaking on its latest foray, Ms Nidhi Markandey, business manager-retail, Intex Technologies, said, "In addition to our presence in metros we have set up a few outlets in semi-urban areas also and we find a high degree of interest amongst the local population for the latest and most sophisticated IT hardware products. We are encouraged by the support we have received from the various chains of stores with whom we have established a strong working relationship."
The company intends to expand the number of outlets to about 100 during the first quarter of FY 2008-09 and also cover more B & C class towns. Intex has set a target of 200 counters for this year with retail revenue of Rs.25 crore during the FY 2008-09. To achieve this target the company plans to invest an additional approx. Rs.8 crore in retail vertical.
At present, more than 30 products from 3 business verticals PC, consumer electronics and peripherals - have been made available through Intex's retail counters, encompassing desktops, notebooks, subwoofers, DVD players, headphones, MP3 players, keyboards, mouse and Web cameras. The company's retail sales are supported through its pan-India network of 62 service centers.
Intex's channel network comprises over 800 distributors and 12,000+ dealers spread across the country.
Related Links
Intex Enhances Its PC Portfolio
Intex Elaborates Plans for Western India
Intex Rolls Out New State Service Center Concept
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we are interested in retail outlet |
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- rama koteswarao,
ravisa computer, ongole
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