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Iomega Focuses on Promotions & VAR Programs
By
Rachita Vaid
Mumbai, May 26, 2005
To further spread awareness about its products and consolidate its market share in the country, Iomega is banking on various promotional activities and expanding its reseller base in the country.
Elaborating on its marketing strategies, D. R. Baskaran, business development manager, the Middle East & India, Iomega, said, "Our marketing strategies are to focus on B2C business with more product offering and good channel promotions. We will make sure that both our distributors, Neoteric Infomatique and Ingram Micro, will cater to the market demand. Currently, we have a scheme for our Zip products and we are doing regular training programs for our distributors as well as channel partners to educate them on our latest products."
He added, "Also we are appointing VAR partners across the country to promote our B2B product lines like REV and NAS." The company has 75 VAR partners and plans to increase that number to 100.
The company conducted its sales training program in February in four cities namely, Bangalore, Chennai, New Delhi and Mumbai. It plans to cover six more cities in July.
On addressing the issue of high prices, Baskaran said, "Our prices are competitive, we do not have plans to reduce them now. However, we will increase promotions for our range of products. Our strategy is to do sales training, joint calls, and demonstrations to customers for our latest range of products."
The company is also planning to introduce a toll-free number support center for its B2B range of products like REV and NAS, which it is expecting to finish by July.
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