Delhi-based Iris Computers is geared up to position MSI in India's netbooks and notebooks market.  Iris, MSI's newly-appointed distributor, is targeting individual users and educational institutions with netbooks priced at Rs. 19,000.

In an exclusive interaction with ChannelTimes, Sanjiv Krishen, Chairman and Managing Director, Iris Computers, said, "The netbooks market in India is growing, and we're seeing a huge opportunity largely in educational sector, and first time users migrating from desktops to notebooks. With a price point of Rs. 19,000, our resellers will have an additional brand at an affordable pricing."

 With around 36 branches across India, and 2,000 channel partners, Iris will work on brand awareness, and will start joint road shows.

"We will be getting the first order of 1000 units of netbooks in July. We will also offer the netbooks to channel partners and dealers who want to sell those as gifting options, a trend which is very popular among with the notebooks. Besides, since MSI is also a supplier of motherboards and components, it will be able to provide additional value to customers," said Krishen.

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