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Kingston Tops 2007 DRAM Sales Ranking
By
ChannelTimes Staff
Mumbai, May 17, 2008
According to the available information from DRAMeXchange, DRAM module sales totaled at US$11bn in FY07, with the top 5 vendors accounted for 46% of the total sales, and the top 15 accounted for 72%. Only 1 of those listed as top-15 vendors did not make the cut for a top-10 spot, and Buffalo of Japan is a first-timer on the top-15 list.
The top 3 vendors remain the same, with Kingston still topping as the number-1 vendor and A-Data and Smart Modular Tech. - hold the second and third position (though their sales both have declined by about 10% YoY).
DRAMeXchange analysts indicate that among the top-15 vendors, their overall sales still grew by a mild 3.6% YoY in FY07. Sales from those players that are out of the top-15 list have declined by 42% YoY. This signifies that their weaker price competitiveness may force them to go out of business - if they fail to establish a foothold in niche applications sales.
According to DRAMeXchange, Kingston is the one DRAM module maker that is powerful enough to manage growth during industry downturn. Its sales grew by 28.6% YoY in FY07. Combined sales of the top-two to top-three vendors are still lower than Kingston's. Its precise pricing strategy and sound inventory management are the two fundamental factors - making its achievements possible.
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