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Home > News > PC-Servers
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LG PCs Now Retail in Mega Stores

By ChannelTimes Staff
Mumbai, Mar 28, 2008

To strengthen its retail presence in the PC business, LG Electronics India, a wholly-owned subsidiary of LG Electronics, South Korea, has joined hands with big retail chains like Croma, Reliance Digital, Metro Cash and Carry, Jumbo Electronics, Hypercity, Next, E zone and More (the Aditya Birla retail chain).

Commenting on the new initiative, V. Ramachandran, director-sales & marketing, LG Electronics India, said, "The sudden growth in the large format retail sector has taken everyone by surprise. The vendors believe that the market would be pretty big, running into hundreds of millions of dollars. We have received overwhelming response from the consumers and the partners on this initiative. LG's nationwide presence and strong service network has a critical role to play in the success of the same."

According to Ramachandran, consumers enjoy the touch and feel factor as far as electronic items are concerned. "Also, it is encouraging for the partners to see the expansion in our retail forte. It is indeed a win-win situation for us as far as consumers and channel partners are concerned," he added.

LG has placed trained promoters at all the outlets. Apart from focusing on branding and display, the company is also working towards exclusive models for the large retail chains. Currently, LG is selling its latest range of widescreen notebooks the E200 and E300 - through the Croma retail chain. At present, Croma has 17 stores in the country.


Related Links

LG Working towards Feel Factor

LG to Set Up New Retail Outlets with Partners
How do you look at LG's new retail initiative?

     
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Comments
                                         29/03/08 10:22 AM
                                         Report as offensive
Its a good from LG but i just wonder how LG can appoints person like sushil temkar in PUNE for their PC and Laptop He has such bad reputation in the market for his miss committment in neoteric and esys
- Prakash, IT PLANET, Pune
Reply  
                                         02/04/08 05:48 PM
                                         Report as offensive
  we known him for the last 8 years...we are ok with his commitment levels...we are sure he will grow the business.... do not known what you are talking about..who is this IT Planet...there is no one like that in pune,or CMDA pune...
    - anonymous, Anonymous, pune
 
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