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Home > News > People-Business
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LG To Tap B & C Class Cities With Retail Shoppes

By Swapna Khanna
Delhi, Jul 11, 2003


LG India has chalked out extensive plans to penetrate into the B- and C-class cities with its exclusive IT shoppes, where customers can experience the products at first hand.
By the end of this financial year, LG intends to open 70-80 retail IT shoppes across the country, of which most of them would be in the B- and C-class cities. The IT shoppes are part of LG's strategy to focus on smaller cities.

R Manikandan, deputy general manager, sales & marketing, IT, LG India, said, "We have a comprehensive strategy for the B- and C-class cities. The real potential of retailing, we feel, lies in these hitherto untouched areas. We will extend all our cooperation to the channel partners in these areas in terms of opening of the shops and marketing activities."

According to Manikandan, "Retailing will definitely take off at some point in the near future in these cities. Some of the accelerating factors are the ever-increasing applications in software and hardware, changing looks and trends of IT products, growing consumer awareness, and also increased retail margins.'

“In these cities, the retail segment will help the customer to experience the product before making a purchase decision. The customer will get an opportunity to evaluate products and models beforehand. The retailer can sell the right product to the user depending on his requirement," said Manikandan.


Do smaller cities hold great retailing potential?

     
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Comments
                                         13/05/08 10:49 AM
                                         Report as offensive
Dear Sir, I would like to know about LG 185 lit Model no GL185RP4 products and price range.
- prmod singh, Infonetlink ltd, jamshedpur
Reply  
                                         15/10/07 09:16 AM
                                         Report as offensive
DEAR SIR, I WANT TO WORK WITH LG.
- UPENDRA KUMAR, IT ZONE, PATNA
Reply  
                                         30/07/07 08:26 PM
                                         Report as offensive
I want to open service centre of Lg for IT product.
- Vikash Agarwal, Future Technolo, Kolkata
Reply  
                                         13/06/07 09:43 AM
                                         Report as offensive
looking for a 100 L Refrigerator in a price range 0f Rs. 5,000/- to 6,000/-
- Puskar Lahiri, Ranbaxy, Gurgaon
Reply  
                                         26/05/07 12:31 PM
                                         Report as offensive
I want a agency in Patna(Bihar).Send some details.
- Rajesh kumar, R.K.AGENCY, PATNA
Reply  
                                         19/12/06 04:29 PM
                                         Report as offensive
I am interested in opening a retail oulet. please send me details.
- Ashwyn C, Anonymous, Dharwad
Reply  
                                         22/05/06 11:21 PM
                                         Report as offensive
Am interested in your product,please get back to me asap.
- Dwelsch, D ventures, iseli sicily
Reply  
                                         21/03/06 11:38 AM
                                         Report as offensive
I am interested in opening a showroom for electronic products. I stay in Kanpur a city in U.P. ( E ). I have my own shop in a prime location at Kanpur. Please help me as soon as possible.
- Mohd. Qasid, Krystal Kool Pr, Kanpur
Reply  
                                         06/08/05 11:25 AM
                                         Report as offensive
I want distributership we have main road touch shop at Kandivali, Charkop I am interested in opening IT retail shop having your product will be very great full to us
- jaymeen m, Bios Technologi, mumbai
Reply  
                                         13/02/05 12:06 PM
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i want distributership .
- naresh jain, samyak associat, jaipur
Reply  
                                         09/04/04 02:05 PM
                                         Report as offensive
We at MegaPlus Communication, are interested in your IT products. We have app.1000sq.ft. showroom at Ashram Road.Ahmedabad(Gujarat) Kindly send the details for the same. E mail ID megaplus04@yahoo.com
- Rajesh Malhotra, MegaPlus Commun, Ahmedabad
Reply  
                                         12/07/03 06:09 PM
                                         Report as offensive
Dear Sir, Your idea of starting retailer shop in B & C Class city is very good. We are interested in your products, please send us the terms & conditions. Regards.
- AJIT MAHAJAN, SAI ENTERPRISES, AHMEDNAGAR
Reply  
                                         07/11/03 12:16 PM
                                         Report as offensive
  Due to the use of unacceptable language, the comment has been removed by the moderator.
    - Anonymous, Anonymous,
 
                                         26/07/03 12:20 PM
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YES JAUNPUR HAVE GREAT POTENTIAL
- SAURABH GUPTA, MULTILINK COMPU, JAUNPUR
Reply  
                                         01/09/03 11:55 AM
                                         Report as offensive
  please send your terms&conditions for opening L.G.showroom.
    - Saurabh Gupta, Muktilink compu, Jaunpur
 
                                         10/08/03 06:36 PM
                                         Report as offensive
no
- alpesh, world computech, petlad
Reply  
                                         27/07/03 03:33 AM
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Lucky Goldstar [LG] as a consumer appliance manufacaturer has a good portfolio & its "ArtCool" has set a trend . . . but when it comes to integrating IT Equipments to Offer the product as a PC it is still a configuration based on generic systems. When can the Lucky Goldstar [LG] offer the Indian consumer a full fledged Computing Solution???
- Pramod, Virtual SME, Thrissur
Reply  
                                         26/07/03 12:16 PM
                                         Report as offensive
I WANT TO OPEN L.G SHOWROOM FOR IT PRODUCT
- SAURABH GUOTA, MULTILINK COMPU, JAUNPUR
Reply  
                                         25/07/03 11:39 AM
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Definitely!
- Megha Talwar, Anonymous, Mumbai
Reply  
                                         24/07/03 05:16 PM
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LG is very good name in I.T. . It is good plan to benificiate the customers. we are interested to open outlet of L.G. Product. but befor this LG should improve its services.
- vikas Gupta, Shree Computers, Alwar (rajasthan)
Reply  
                                         12/07/03 07:06 PM
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I am convinced, about the idea and that is why I have opened a retail outlet of IT at a prime location in Guwahati., In addition good retail outlet Service plays a major role in PC Sales. LG should also look into this, like providing good support backup and availibily of service stoks locally.
- K C Goswami, Kay Cee Compute, Guwahati
Reply  
                                         23/07/03 09:55 PM
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  Due to the use of unacceptable language, the comment has been removed by the moderator.
    - Anonymous, Anonymous,
 
                                         12/07/03 04:05 PM
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MR MANIKANDAN WISH YOU ALL THE BEST! BUT INSTEAD OF RETAIL OUTLETS GIVE STRESS ON SERVICE PROVIDERS FOR B & C CLASS CITIES
- AMARJIT SAHA, COMPUTER WORLD, SILCHAR
Reply  
                                         23/07/03 08:40 PM
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  Due to the use of unacceptable language, the comment has been removed by the moderator.
    - Anonymous, Anonymous,
 
                                         13/07/03 09:51 AM
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Yes Smalller cities hold greater retailing potential and specialy in case of monitors which people do not prefer to carry in from other places.LG's stratigy will definately boost sale in B & c class cities
- arijit naha, Allied Agencies, Silchar
Reply  
                                         23/07/03 08:11 PM
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  Due to the use of unacceptable language, the comment has been removed by the moderator.
    - Anonymous, Anonymous,
 
                                         23/07/03 03:31 PM
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It is very useful for customer and retailer. Because LG is Popular name. I am interested to get a distributor for your product. I have a IT retails shop more than 10 years.
- ramesh, Asiaticc Comput, Palayamkottai, Tirunelveli District, Tamil Nadu,
Reply  
                                         23/07/03 01:15 PM
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Yes
- Anil.p.Mahajan, INFO-LINE, JALGAON
Reply  
                                         23/07/03 11:19 AM
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we want to open exclusive show room of L.G. IT PRODUCT.
- saurabh gupta, Multilink compu, JAUNPUR(U.P)
Reply