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Lenovo Targets SMBs with ThinkPad Edge Series
By
ChannelTimes Staff
Mumbai, Jan 25, 2010 1554 hrs IST
After having sold over 51 million ThinkPad PCs globally as a business tool, Lenovo announced an aggressive business strategy to pursue growth in the small and medium business (SMB) segment in India market.
Lenovo is now extending its ThinkPad Edge Series laptops to SMB users in partnership with value added resellers (VAR), system integrators (SI) and retail, covering 150 cities initially.
Commenting on its new growth strategy in India for the SMB segment, Amar Babu, managing director, Lenovo India, said, "As a recognized leader in business computing, the ThinkPad brand gives us the leverage to reach out to the premium SMB customers. Now, with the new ThinkPad Edge Series and the ThinkPad X100e, we are targeting the mainstream segment in SMB as well."
"Our strategy for the SMB segment aims at closing the gap between the ThinkPad and the SMB users. We understand that SMB customers want PCs with bold, sleek, professional designs, simplistic experience and reliable tools, yet fitting within their budgets. The ThinkPad Edge Series is designed keeping all these needs in mind. We see a hyper growth opportunity in this space," said Alex Li, vice president, transaction sales, Lenovo.
The ThinkPad Edge Series laptops start at Rs.34,000 with the Windows 7 starter edition.
The ThinkPad X100e bridges the gap between netbooks and laptops, giving users business grade performance built into a highly usable and mobile device. This is also the first time Lenovo and AMD have collaborated to offer AMD processors on ThinkPad laptops and to leverage AMD s VisionPro branding. The ThinkPad X100e starts at Rs. 29,950 with the Windows 7 starter edition.
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