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Logitech Rolls Out Retail Initiatives For 2007
By
Sandhya Malhotra
Delhi, May 4, 2007
Logitech plans to invest heavily in lifestyle products in order to alter its brand image and portray itself as a digital interface company that can satisfy a consumer's lifestyle needs.
For this, the vendor will roll out a bouquet of non-IT peripherals in home and personal entertainment sector. To support this move, Logitech has already initiated its marketing exercise in key global markets like US and Europe.
While detailing on the new developments, Moninder Jain, director, South Asia, Logitech, said, "The new product will be supported by various marketing campaigns and will hit the market later this year. We have already released iPod peripherals and we plan to launch universal remote controls by the end of May."
In order to replicate its global model in India, the vendor has developed partnerships with various organized IT retail chains and consumer retail outlets like Croma, Reliance Retail and Future Group's e-Zone to distribute its products.
Jain added, "Recently, we ran a shop audit program for our retail partners in 40 cities across the country, covering 883 retail partners. The program encouraged retailers to decorate their outlets and sell a combination of Logitech products in various price ranges."
Currently, the vendor is focusing on the eastern markets wherein Logitech is opening its first brand shop in e-Mall, Kolkata. The brand shop will be operational from July 2007.
This year, Logitech will invest heavily in building its customer database. For this, the vendor will encourage channel partners to follow a 'closer to customer' outlook that will help them achieve sales that so far looked out of reach. "We expect our partners to target a 100 percent growth and then work backwards. This will help them realize bigger targets that seemed impossible," adds Jain
For its gaming range, Logitech has collaborated with gaming sites like Zapak.com. The company also confirms that its online eCommerce initiative has also taken off well and is witnessing a lot of traction. Presently, Logitech has four national distributors Rashi, Neoteric, Ingram and Savex.
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i wish to know the details for dealership also for ur products. we already in the IT FIELD dealing HP PRODUCTS. |
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- S. MANIKANDAN,
ALFACOOL, KANCHIPURAMJ
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Walk into GBS Systems & Services P Ltd, 1070-A, Munuswamy Salai, K.K. Nagar, Near Pondicherry Guest House, chennai - 600 078 for Logitech Range of Products. |
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- S. Swaminath,
GBS Systems & S, chennai
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I need a Logitech Z5500 speaker system for the rock bottom price. Could you quote the last price you can give m the same? |
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see website iterials dot com has got it - if it is there - you will have the best of deel. transport takes one night only |
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- pillai,
Easy Travels, Chennai
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I have a retailoutet in chennai in Anna Nagar & I am intrested to deal in your products.
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- Digpal,
SRI DEVRAJ COMP, Chennai
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i baught microsoft webcam and cordlss keyboard mice over logitek and guess what - microsoft products are the best.web cam has a cool 7 mega pix resolusion with 3 year warranty.I was planning buy it from sp road first then bought from binary word in sampige road msrm and know they have a beautiful website named "iterials" i haven't seen so many items and so low prices elesewhere. microsoft products are again with 3 years warranty while logitech is only 1 year |
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- shalini jay kr,
SJ offset print, Bangalore JP Nagar
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HAHA Mohit, grow up. Everyone knows the complete disaster that the Microsoft Woreless DT 700 has been with huge returns to the quality. Microsoft cant get it software or hardware right |
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Wana source of POS Solutions ?
Call to Digitronics infosoltions (p)ltd. |
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- Himanshu Sharma,
Digitronics Inf, New Delhi
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Enjoy the SONY opticle drives at a special price. |
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- Himanshu Sharma,
Digitronics Inf, New Delhi
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Plz.give me Information About Buffalo NAS Box in 1 TERA GB |
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- Rajan,
Digitronics Inf, delhi
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HI RESPECTED SIR/MADAM I am UPENDRA SHARMA ( BUSSINESS MANAGER ) As I watch your ad on site I am interested in your offer and shortly I am going to open my new division in Jaipur by the name of COMPUTECH SYSTEMS. I want your dealership in Jaipur if you are interested towards it. Just send me details about your product electronically as well as hardcopy to me mailing address please send me brochure of your product. As soon as possible?. I am opening my shop on 27th of March, 2007 Thanks & Regards UPENDRA SHARMA CompuTech Systems (Name of the Brach in Jaipur) (ProVee TECH Computer?s) 28th, Shiv Marg, Behind Chambal Power House, Hawa Sarak, Jaipur 302019. Phone No. ? 0141- 2296742 / 9887424881 ? 9887484859 9887484869 - 9414236253 E-mail :- proveetech.jaipur@gmail.com / upendrpr@gmail.com proveetechinfo@yahoo.com |
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- UPENDRA SHARMA,
ProVee TECH COM, NANI DAMAN
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Yes. Sure. Logitech is a great brand and great quality and Moninder Jain is a great leader. Best of Luck |
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- Paramjit Singh,
Secant Technolo, Ludhiana
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