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MSI to Expand its Channel Base for Notebooks
By
Sandhya Malhotra
Delhi, Nov 21, 2008 1720 hrs IST
In an attempt to attain significant share in India's notebook market, the Taiwan-based vendor, Micro Star International (MSI) is scouting for new channel partners.
The company officials from Taiwan had visited the Indian market last week, and met several existing and new channel partners in Mumbai, Delhi and Chennai.
Elaborating more on channels, Johnny Lin, National Product, Sales & Marketing Manager, MSI, said, "At present, our notebooks are available through our two national distributors - Priya and Top Notch. But we are planning to appoint one more distributor by the end of 2008. We are already in talks with IRIS and Solaria International. We are also planning to expand our tier-II partners from 200 to 1,000 by the first quarter of 2009. Apart from traditional IT channel, we are also talking to Large Format Retailers (LFR) to increase our consumer base off the shelf. We are also investing largely on channel schemes and brand promotion activities."
The company is eyeing 2-3% market share in this segment, and a berth among top 10 notebook vendors in the country in next three years. At present, it has five notebook models, and it will add ten new models by next month. With special focus on home users, the company is offering 8.5-, 10- and 14-inch notebook models. However, it will also include commercial range in its portfolio.
"MSI is also planning to bring its multimedia products and bare bone PC components in India, most likely by late 2009. For its component business, MSI is working closely with Intel new technologies, and looking for hi-end products," added Lin.
Related Links:
MSI to Encourage Channel Partners with New Scheme
MSI Unveils N9400GT Series of Graphics Cards
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MSI has no commitment, everyday they quote new price. Once customer say yes, they increase price and say "we cannot supply at old price". Complete lack of professionalism from the MSI-India Team. Worst part is that none of the MSI Laptop sales team has any experience either in Consumer or Enterprise |
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- Means_Nothing,
Neverland, Whacko Jacko
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Adding national Distributor may not help to increase channel base or consumer. MSI notebook seems good, Priya and Topnotch are spending resource to reach out at B,C, D class cities. With 20 odd branches topnotch as distributor is right choice, MSI should spend time and resource in lead generation activity, rather than adding distributor for primary sell in. Rajesh is aggressive entrepreneur with cash filled in coffers, Johnny, suggest you to spend time on marketing. |
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- Amish Bose,
Anonymous, Kolkata
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MSI NBs are of very good quality. |
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- Rajbongshi,
Orange Systems, Guwahati
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Wht about old partners- priya .... Top notch ...... and their channel... Do you give any advt??? if not themhow can u get mkt share.. what is plan, how you want customer to know that MSI has Notebook and is better in terms of other brands.. we know, as we know whta MSI is , but does any one in corporate / govt segment knows this??? have you tried this.. then how can we sell your NB, only by making cheap price ... yes this is the only way... |
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- S Mudurey,
S Info, secundrabad
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I fully agree with Mr. Mudurey bcos first of all MSI has entered the market very late when all vendors have already established themselves. Besides there is no advt. of MSI Laptops. The advt. which is coming in channel magazine is for the dealer fraternity whereas the actual buyer is end customer which has not heard about MSI first of all and then for MSI Laptops he thinks it is some cheaper chinese brand.My request to MSI would be to divert their advt. fund in giving advt. in newspaper bcos that will give them exposure among the end customer instead of advt. in DIGIT/PC Mags. etc. |
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- Sanjay,
R P INFO, KANPUR
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