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MS Pumps Funds to Help SMEs Overcome Hurdles
By
Nirendra Dev
Mumbai, Feb 26, 2007
Microsoft has identified three major challenges afflicting the SME operators in India and undertaken a multi-pronged approach to help them overcome these.
"The top three challenges among SMEs are - lack of awareness of value of IT, lack of skilled and competent channel and high level of prevalent piracy. We are investing aggressively to drive this change," Rajeev Mittal, Group Director, Small and Medium Solution and Partner, Microsoft India, told ChannelTimes.
He said that the software giant's ambitious and specially tailored program Small Business Specialist Community (SBSC) is aimed at bringing these changes. Under the program, about 100 Small Business Specialist partner organizations are to be roped in covering at least top 13 cities.
The approach to tackle SME's limitations would include steps like increasing the direct presence to 13 cities covering 33 markets, marketing investment in awareness generation campaigns. Events and dedicated partner- 'Small Business Specialist', who gets access to specific online training through online Partner Learning Center and local Training sessions would also figure in the approach.
Besides these, he said the online resource center - MeraBusiness.com would help SMB customers to get right IT advice for their business needs.
Launched in mid-September under the SBSC program, Microsoft has already recruited around 95 Small Business Specialist partners. "Some of these partners are going through the learning curve before they get activated and are able to deliver value to their customers by leveraging their SBSC designation," he said.
Some of the partners who have leveraged the SBSC branding would be companies like E-Soft Solutions in Delhi and Magnamious Systems in Mumbai and Askari Infotech in Pune, just to name a few, he added.
He also said, "The program has gone down well with the partner ecosystem. We have got many enquiries from the partner community about the SBSC program and here is a general broad awareness within the channel about the SBSC program."
According to him, partners are advised on Microsoft technology through various media like the Microsoft Partner portal and the Partner newsletter, apart from inviting them to many partner briefing sessions which are held over time at different parts of the country. "They (the partners) can leverage this information to drive the right set of technology with their customers," he said.
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Regarding The Full Data Of SME's Because In My College This Topic I Have The Brief Presentation Talk With My Sir On Tommorrow So Please Send The Brief Data For SME's Like?
What is SME's?
What are Their Problems?
Govt Steps
Case Study & Solutions etc. |
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- Deepmala,
SME's, Mumbai
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It's good that Microsoft has come with initiatives to help small business segments. The step will go a long way in ensuring better IT penetration in India. For long there have been several issues between the giant and channels and this can help resolve these. I am all for new imaginations from Microsoft. Why don't they help channels improve by giving certifications and training free or at lower price. |
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- raman,
abc xerox, DEHRADUN
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It's good that Microsoft has come with initiatives to help small business segments. The step will go a long way in ensuring better IT penetration in India. For long there have been several issues between the giant and channels and this can help resolve these. I am all for new imaginations from Microsoft. Why don't they help channels improve by giving certifications and training free or at lower price. |
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- Sri Krishna,
General Infotec, Ambala
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