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NDS Opens Sales and Support Office in New Delhi
By
ChannelTimes Staff
Mumbai, May 20, 2008
NDS, a provider of technology solutions for digital Pay TV, has announced the opening of its new sales and support office in New Delhi. According to the company, it aims at offering the Indian Pay TV industry the best service and support of any technology provider.
Sue Taylor, VP and general manager of NDS (Asia Pacific) commented, "NDS is very optimistic about the growth of the Indian Pay TV market, and we are honoured to be the partner of choice for leading broadcasters, platform operators, and service providers delivering the latest services and content to subscribers."
"The opening of our sales and support office in New Delhi allows us to enhance our reach and local support capabilities, and to better serve our existing and future customers," she continued.
Contextually, India is a dynamic market for digital Pay TV, and is projected to see some of the highest digital subscriber growth rates, anywhere in the world. Furthermore, according to forecasts from Media Partners Asia, India's digital Pay TV market will lead the Asia-Pacific region in revenue generation by 2015. The major factors promoting market development are government regulation, high GDP growth, increasing demand for quality content and delivery, and new market entrants offering both satellite and cable services. The increase in competition and consumer choice in Pay TV is accelerating uptake of digital solutions, and is leading operators to provide quality content, innovative applications, differentiated services and improved delivery.
The company claims that, India's established Pay TV market leaders, Tata Sky, Hathway Cable and Datacom, as well as new market entrants Bharti and Digital Entertainment Network (DEN) - all rely on NDS systems to protect and enable their Pay TV services.
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