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Netcore Aims to Consolidate Partner Network
By
Pearl Mistry
Mumbai, Jul 27, 2007
Netcore Solutions - a product development company, having its core expertise in Linux - plans to double its existing channel strength of 20 aggressive and committed partners across the country.
Kalpit Jain, business head (Messaging and Security) of Netcore Solutions, said, "I am only referring to the aggressive dealers as 'partners'. We have the support of a strong management team and facilities in Mumbai, Pune, and Bangalore. We have sales teams spread across Chennai, Hyderabad, New Delhi, and Ahmedabad - with another one coming up soon in Kolkata."
In each of these places, the company has 1-2 aggressive partners who not only handle their respective cities, but also the neighboring towns and are focused on Netcore products. "We would like to increase this number to at least 4 by this year-end," Jain said.
"For 8 years, we had clients across verticals, but only in Mumbai. When we looked at spreading our wings across the country, we felt the need to go through the channel," Jain said. The company, which has been in existence for almost 10 years, was involved in direct selling until 2 years ago.
"Our partners serve 2 very important purposes for the company. They give us an entry point in their respective markets and are trained to subsequently provide at least the first-level of service support for our products within the location," added Jain.
Commenting on the profile of the channel partners that Netcore is looking at, Jain said that what is crucial for partnership is that the prospective partner should have been involved in solution selling for 3-5 years.
"If a partner who approaches us is a hardware reseller then we do not regard him very seriously. This is because the solution-selling cycle is 2-4 months and a hardware dealer will not have the patience to sell the solution," he explained.
At present, Netcore has no plans to expand in other cities. "We just want to focus on the cities in which we already have a presence and work more aggressively in association with our partners," said Jain.
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We are very much surprised to hear that this company is not taking Hardware dealers and resellers SERIOUSLY. Because customers mostly depend on mail like solutions primarily with the hardware vendor only. Also in our experience their first choice is Hardware provider. |
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- K.Ravichandran,
Jyothi Agency, Tirupur
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