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Netgear Unveils Growth Plan for Indian Market
By
ChannelTimes Staff
Mumbai, Mar 29, 2008
Netgear Technologies India, a subsidiary of Netgear, Inc, US, plans to bring out a wide array of custom-built products for the Indian small and medium-sized business (SMB) customers as well as expand its distribution relationships as part of its growth strategy for the Indian subcontinent.
Patrick Lo, founder, chairman and chief executive officer, Netgear, Inc, said, "India is a strategic market for us. We understand that the SMB sector in India is growing aggressively. From the perspective of Netgear, our focus will be to bring new innovative products at a great value. Secondly, we will also focus on strengthening our market reach so that we remain closer to the customers."
India is also a high-growth market for the company in the Asia-Pacifi region, Lo said, where its clientele have grown manifold. "We are investing in creating focused teams within the organization, who can work aggressively on various high-growth vertical markets i.e., education, retail, BFSI, government and PSUs," he added.
Netgear products address 4 major segments: ethernet networking, broadband, wireless networking and storage, which include switches, adapters, secure wired and wireless routers, gateways and storage (NAS) boxes for the SMBs.
According to Kerman Rana, managing director, Central Asia Pacific, Netgear India is growing faster in this region because of its products and solutions. He added, "We will be bringing out new families of next-generation Wireless-N networking solutions, ReadyNAS advanced network-attached storage solutions, built-for-business ProSafe switches, security and wireless solutions, wired and wireless network bridges and extenders, and carrier-grade broadband gateway solutions to India. These are the solutions we had exhibited at CeBIT 2008."
Apart from the metros, the company intends to tap the potential of the smaller places to grow its revenue. "There is a huge market in B & C class cities, which are growing more than the metros. We are investing in channel training programs, customers' awareness programs, roadshows, etc. to grasp these markets," said Atul Jain, country manager-India & SAARC.
This year the company has strengthened its distribution network by taking Ingram Micro on board. Rashi Peripherals and Cyberstar Infocom are the other distributors.
Related Links
Ingram Micro to Distribute Netgear Products
Netgear to Train SIs in Fifteen Indian Cities
Netgear to Train Partners for SMB
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You should keep in touch with dealers directly to handle their problem. You do not have entire database of dealers who are selling Netgear products. |
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- Akhil Sarkar,
Micronics Enter, Kolkata
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