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Netxcell to Bring Mobile Phone Platform for Ads
By
ChannelTimes Staff
Mumbai, May 9, 2008
Netxcell has announced its future launch of Ad Axis - a comprehensive platform to enable delivery of targeted contextual advertisement on the mobile phones. It supports the delivery to phones through different mediums like WAP, streaming Viedo, Voice Portals, SMS, USSD and MMS.
The company is planning to launch this product in the month of October in India and the US. It is planning to run a pilot product for 2 months after the launch, to ensure its smooth functioning.
The product will be the player between the advertisers and the mobile operators. It will enable the advertisers to reach their target audience - through discount coupons by showing the SMS or through the GPS service.
A senior spokesperson from Netxcell said, "Mobiles are 'constant' companions to us today, and thus your advertisement is almost guaranteed to be seen in a 'reasonable' amount of time once the user receives it."
Ad Axis is aiming at enhancing mobile commerce, mobile marketing and social networking. Will the Indian IT resellers utilize this platform as a new local advertising opportunity?
Related Link
Netxcell Partners with SinglePoint
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