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New Retail Solution Helps Build Customer Loyalty
By
ChannelTimes Staff
Mumbai, Apr 30, 2008
vCustomer Corporation, a provider of outsourced customer care solutions, has expanded its portfolio of offerings with the launch of its Customer Management Software designed specifically for retailers.
The company, which is focused on national and regional retailers across the country, intends to work with a variety of channel partners in its effort to reach out to the broader market for consulting and integration support.
The solution provides retailers the ability to leverage a single solution for managing everything from marketing campaigns, order management, deploying customer surveys, scheduling appointments to managing their customer loyalty program, the company said.
The solution can be managed entirely via a comprehensive web-based interface and allows the retailer to manage customer contact across multiple-channels including phone, IVR, SMS, email and web forms.
Sanjay Kumar, CEO and Founder, vCustomer Corporation, said, "vCustomer has leveraged its experience managing customer interactions for Fortune 500 Retail customers for over 8 years, to design what may well be the most cost effective and complete solution to manage ones customers. Retailers can use this product to enrich their customers' experience, understand their customer and build loyalty."
The retail solution provides a robust, scalable architecture designed for high frequency customer interaction environments and comes with a comprehensive set of management tools, real-time dashboards and built-in analytics.
Developed using LAMP technologies (Linux, Apache, MySQL, PHP), the solution ensures interoperability and makes the solution operating system independent. Designed to be managed using an ASP model, the customer has full access to the platform from any location globally simply by having access to the internet and their favorite browser.
This solution enables the retailer to combine a customer's transactions, customer's interactions, survey results, along with an in-depth customer analysis, into a single customer profile. The underlying database is connected to with all customer touch-points such that each customer interaction with the client is driven by the same set of data, regardless of the communication channel used. This ensures that customer data used across all channels is consistent and easily accessible.
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