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Raritan Reveals Channel Plans
By
Sandhya Malhotra
Delhi, Mar 11, 2007
KVM solutions vendor Raritan India has announced its aggressive plans to accelerate its India focus and decided to unleash the channels benefits in a more result-oriented and organized manner.
The company has recently partnered with Delhi-based Iris computers and appointed it as national distributor for its entire range of KVM switches. This year company is set to focus on its channel partners and to penetrate its tier II channel base in the upcountry market, Chris Mcpherson, vice president, sales and marketing APAC, told Channel Times.
Before Iris the company was serving Indian market with its first Pune - based national distributor, Cubix Microsystems and team computers.
Mcpherson said "Raritan is purely a channel driven concern. We reach out to our customers through business partners. In India we follow a two-tier distribution set up with distributors at level one of the hierarchy and resellers at second stratum. Raritan has also signed up with 15 new channel partners across India and now overall we have more than 30 partners in India."
He said the company's endeavor is to provide all the infrastructure, education and full supports to both the distributors and partners.
"This year we will invest on channel engagements, education and training programs. For that we are also gearing up our sales and marketing team head counts. We would also increase our number of offices as we grow more into new geographies," says McPherson.
As per Sanjiv Krishen, chairman, Iris computers, "The tie-up with Raritan India will further strengthen our enterprise computing product and solutions portfolio. We can now serve IT infrastructure management requirements of our clients as well."
Besides, he said Raritan can leverage on the Iris strengths in large techno-commercial projects, extensive network of channel partners and branch offices across the country covering all geographies.
Sanjay Motwani, country manager India, Raritan, informed, "We would intend to spread across in north and west markets. As far as reseller partners are concerned, that aspect is taken care of by these two distributors in their respective territories."
He also opined that India has been witnessing large data center deployments in the recent past and there's more demand for the need to simplify IT management. "This is where Raritan has found acceptance for its products and solutions. The company has, therefore, decided to provide support to its more than 200 customers and channel partners in optimizing its market share."
Traditionally the company has been focusing verticals like BFSI, ITes, Telecom, and manufactures and now it intends to tap the government segment also.
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the best |
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- sanjeev kaushik,
computer visio, bhiwani
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