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Home > News > People-Business
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Rashi Awareness Campaign to Travel to 51 Cities

By ChannelTimes Staff
Mumbai, Aug 28, 2007

Rashi Peripherals' Channel Business Forum (CBF) - the third one in the series this year - entitled "TRENDz", will provide a platform to educate channel partners in the upcountry markets on the technological trends and businesses and help them grow in the value chain.

The last 2 editions of CBF have already covered A- and B-Class cities. And now, in one of the most exhaustive marketing campaigns, this year's program is designed for the upcoming market channel partners across India. So CBF III will travel to 51 cities in 48 days in 22 states across in C-, D-, and E-Class cities. This is keeping in mind the wider market developments and coverage in other cities. This year's major focus is on E class cities, under which category more than 50% of the towns covered fall.

Anantpur, Bhatinda, Cuttack, Dhanbad, Dibrugarh, Kanpur, Thrissur, and Warangal are a few of the cities where CBF III is going to be conducted.

Announcing CBF III, Suresh Pansari, MD of Rashi Peripherals, said that it's been their constant endeavor to keep updated partners in the upcoming markets. According to him, this year's events are going to prove a common platform for the partners and participating vendors, wherein they won't only get to know more about the market developments, but also get a chance to see some of the cutting-edge technology products.

CBF III is the third consecutive event of the CBF series of events. The first year's events in 2005, with the theme "Branded verses Assembled", had traveled across 39 cities. And last year's event, titled "Digital Vision 2006 and Beyond", focused on the changing IT digital scenario, and had covered 40 cities.

Highlighting the uniqueness of the event, Navinder Singh Chauhan, head (marcom) Rashi Peripherals, said that today, the market is expecting high growth in the C-, D- and E-Class cities. "We're specifically focusing on the upcoming markets, wherein some of the cities and towns are being visited for the first time by any vendor or distributor," said Chauhan.

CBF III is supported by AMD, Asus, HP, Logitech, Netgear, NVIDIA, and SanDisk, and is organised by Rashi Peripherals.
How successful will TRENDz prove for Rashi?

     
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Comments
                                         30/08/07 08:36 AM
                                         Report as offensive
WE RESELLERS ALWAYS WELCOME PRESENTATIONS FROM COMPANIES THIS NOT ONLY GIVES US KNOWLEDGE OF THE PRODUCTS BUT UPDATES ABOUT THE NEW PRODUCTS, TECHNOLOGIES AND IF WE HAVE ANY SORT OF TECHNICAL OR SERVICE/MARKETING RELATED ISSUES FROM THE COMPANY THE SAME CAN BE RESOLVED OR FORWARDED TO THE RIGHT PERSON
- SANDEEP AGRAWAL, COMPUSYSTEMS, ALLAHABAD
Reply  
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