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SCE to Increase Penetration in India
By
Vijay Vedala
Mumbai, Dec 25, 2007
Sony Computer Entertainment (SCE) has revealed its intentions to widen the presence of its playstations in India to capitalize on the growing popularity of the gaming industry in the country.
"The Indian gaming market is expected to grow at a CAGR of 78 per cent by 2010, and barely one per cent of the country's gaming potential has been tapped," said Atindriya Bose, country manager (Playstation) for Sony Computer Entertainment. " However, we are still at a very nascent stage, even though there is a lot of potential for the industry," he added.
The vendor is aiming to increase its penetration in the top 20 cities of the country by selecting partners on the basis of their sales potential as well as their capability of selling entertainment products. " We are looking forward to have a phase wise distribution pattern, and hence aiming to have around 3-4 quality product centers in these cities," said Bose.
The company is also planning to organize playstation events and other gaming events around places that are frequently visited by the youngsters. The vendor is also contemplating over adding localizing the international content to make it popular in the market.
According to Bose, healthy competition in the gaming sector, will act as a win-win situation for all, as it will only enrich the awareness levels of the country.
Sony India and Media Interactive are the two national distributors for SCE in addition to almost 750 retailers and a few more resellers.
RELATED LINKS:
PlayStation3 By Sony Comes to India
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